Tourism New Zealand launched its new campaign ‘Messages from New Zealand’ virtually in the presence of Steven Dixon, Regional Trade Marketing Manager, Asia, Tourism New Zealand and David Pine, New Zealand’s High Commissioner to India.
The campaign features everyday New Zealanders sharing video messages of hope and care with their international family, presenting a unique Kiwi perspective about what is important to them. The campaign showcases locals who embody the values of hospitality and care for the land through positivity and encouragement.
The hero film asks, “If you could encourage the world to do one thing, what would it be?”, New Zealanders responded to the theme with a range of heartfelt messages, such as “listening very carefully to one another”, “stop polluting the earth”, to “stay positive”, “make amazing memories”, and “talk to a stranger, ask them how they are”.
To bring to life the campaign in India, Tourism New Zealand will be partnering with its Indian family, including influencers – who have a strong affinity with New Zealand – highlighting their own personal experiences and connections with the country.
“The travel industry has been impacted by the Covid-19 crisis tremendously in the past few months and it is important now more than ever, that we stay connected to visitors and our travel trade friends in India. New Zealand is a place where manuhiri (guests) become whānau (family). These relationships are something that we, as New Zealanders, are proud of and want to celebrate and continue in perpetuity. Through Messages from New Zealand, we are staying in touch with our international whānau, including those right here in India, and letting them know that we are waiting to welcome them to our shores again when the time is right and borders reopen,” Dixon says.
The campaign will be released through social and digital channels.