In line with the safe and gradual resumption of economic activities in Singapore, the Singapore Tourism Board (STB) will start accepting applications for organisers to pilot MICE events of up to 250 attendees from 1 October 2020.
The decision to accept applications to pilot MICE events of up to 250 attendees comes on the back of STB’s Safe Business Events Framework for business events of up to 50 attendees, which was first announced in July 2020. STB operationalised the framework with two pilots – the first concluded successfully in August 2020, while plans for the second pilot, which will take place in late September 2020, are underway.
This move to start accepting applications to pilot events of up to 250 attendees also takes into account the importance of the MICE industry as well as the strong industry interest in and demand for business events. According to a MICE Economic Impact Assessment commissioned by STB in 2019, the industry supported more than 34,000 jobs with an economic value-add of $3.8 billion, or nearly one percent of Singapore’s GDP. Business travellers also spend almost double that of leisure travellers, making them high-yield visitors.
Organisers who apply to pilot events with up to 250 attendees must demonstrate their ability to implement Safe Management Measures to meet a set of health and safety outcomes.
STB and the Ministry of Trade and Industry (MTI) will review all MICE event proposals, and event organisers may proceed only upon obtaining MTI’s approval. There will be pilot events taking place under this arrangement, such as the Singapore International Energy Week (SIEW) Conference, in October 2020.
Singapore has developed a prototype in partnership with the private sector. This will be tested at a few tradeshows, starting with a new event in November called TravelRevive – powered by ITB Asia & STB. Messe Berlin (Singapore), which also organises the annual ITB Asia travel tradeshow, will bring international delegates and businesses together to exchange ideas, bridge knowledge gaps, and reimagine the future of travel.
“The MICE sector is a strategic one for the Singapore economy, and its safe and gradual resumption will safeguard jobs and core capabilities. It will also help those in related sectors such as hospitality and aviation. Public health and safety remain our utmost priority, and we have worked closely with the industry to create strict protocols and develop new ways of organising events. These pilot events and solutions will help Singapore lead the way as a safe, trusted and innovative destination for MICE events,” Keith Tan, Chief Executive, Singapore Tourism Board, said.