Hong Kong has been recently chosen as the host city for 4 international MICE events, including the city’s first-ever events of high strategic values, and 2 repeated events amidst the COVID-19 challenges, the Hong Kong Tourism Board (HKTB) announced.
“We are excited to see Hong Kong winning such strategically important MICE events against competitors around the world. It is encouraging to see major events to be held in our city for the very first time, such as the International Airline Transport Association (IATA) World Cargo Symposium, Asia Sports Technology Conference and the Congress of the Asian Society of Transplantation (CAST) 2023,” Y K Pang, Chairman, HKTB, said and added that it demonstrates international event organisers’ confidence in Hong Kong as a strategic, safe and hygienic destination for high-profile business events.
“The HKTB will continue to proactively engage international and Hong Kong organisers to bid for hosting rights of major MICE events and step up efforts in attracting repeated events with a view to maintain Hong Kong’s status as The World’s Meeting Place,” Pang added.
One of the MICE strategic focuses of the Board is medical science. The winning of The Congress of Asian Society of Cardiovascular Imaging (ASCI) 2022 certainly gives Hong Kong’s MICE industry a shot in the arm.
Dr Lilian Leong, Founding President & Immediate Past President of the Hong Kong College of Radiologists, pointed out the city’s reputation in related profession and all-round support to MICE organisers are the key winning factors of the bid. “Hong Kong’s world-leading position in medical science, especially in radiology and cardiology, certainly sets it apart from its competitions. Also, Meetings and Exhibitions Hong Kong (MEHK), a division of the HKTB, provides professional one-stop services in every step since the bidding stage. We are grateful for the support we received.”
The HKTB has prepared a series of recovery campaigns for the MICE industry and is closely monitoring the development of the pandemic in various source markets. The campaigns will be launched when the time is right.