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Dubai Launches ‘Dubai Assured’ Stamp for Tourism and Retail Establishments

Dubai has launched a compliance programme to certify and recognise hotels and retail establishments, F&B outlets and attractions that have implemented all public health protocols for the prevention and management of COVID-19.

The specially designed ‘DUBAI ASSURED’ stamp will be issued free of charge and will be valid for 15 days. It will be renewed every two weeks upon further verification by inspectors from the relevant authorities.

“The successful strategy adopted in combatting the pandemic, based on the vision and wise leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and the follow up of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum Crown Prince of Dubai and Chairman of The Executive Council of Dubai has helped create an environment that is conducive to reopening our city to tourists from 7 July. Nonetheless, the health and safety of our residents and visitors remains our utmost priority.  The compliance programme that we have now rolled out across the hospitality sector with the wholehearted support of Dubai Economy and Dubai Municipality is not only testament to the continued efforts being made to further enhance health and safety standards but is also a confidence-boosting measure to reassure travellers that Dubai is one of the world’s safest destinations,” Helal Saeed Almarri, Director General, Dubai Tourism, said.

“With the type and quality of health and safety measures bound to be foremost on the minds of travellers when selecting their destination of choice, the ‘DUBAI ASSURED’ seal is one such simple yet critical mechanism developed in collaboration with our stakeholders to assure tourists of a smooth and safe experience at every stage of their travel journey, right from arrival at our airports to the point of departure from Dubai. “The ‘DUBAI ASSURED’ stamp will also reinforce the global recognition of Dubai as a safe destination, as reflected in the Safe Travels stamps that we received from the World Travel & Tourism Council, which validates the stringent hygiene and safety protocols that are in place and endorses the efforts taken by the city to align itself with international standards and best practices in health and safety,” Almarri added.

According to a survey by global consulting firm HVS on future destination selection, 85 per cent of travellers will prioritise their travel plans based on the destination’s reputation and the type of action taken by its government in managing the pandemic including safety and security measures that have been implemented and the quality of the healthcare system and services that are available.

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