Kenya Tourism Board (KTB), which participated in the recently concluded Outbound Travel Mart (OTM) 2020 in Mumbai, is betting big on India market.
The Indian market has grown to be the 5th largest tourism source market for Kenya. KTB embarks on an ambitious mission to steadily achieve 20 per cent growth during the year 2020.
“India is a market that excites key players in the Kenyan tourism sector due to its potential for growth. Statistics also show us that Kenya is making strides in this respect with arrivals into the country from India recorded at 122,649 in 2019. We want to ensure that we leverage on the tremendous relationship Kenya and India has had over the years to increase the numbers from this market,” Betty Radier, Chief Executive Officer, KTB, said.
Destination Kenya has an alley of unique experiences that suit every visitor’s needs. Travelers who come to the destination always want to stop and enjoy every moment. Kenya also recently awarded 15 Signature Experience (MKSE) which are authentic, memorable and exceptional travel experiences that are best aligned to global travelers needs.