The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has unveiled the first edition of Abu Dhabi Music Week, a pioneering platform for music fans and professionals set to launch in March 2020 in the UAE Capital. The first edition of the Music Week will focus on electronic dance music, also known as EDM, featuring global electronic music festival Ultra. The week will also include city-wide international and local music events and activations at some of Abu Dhabi's key attractions, including the inaugural DJ Mag Middle East conference.
"Abu Dhabi Music Week is a lively celebration of music that is set to be the first of its kind in the Middle East. We believe in the power of music to unite people of all backgrounds. Therefore, we created Abu Dhabi Music Week to demonstrate our commitment to providing our residents and visitors alike with unforgettable experiences. We are proud to be hosting the first Middle East editions of the globally acclaimed Ultra Music Festival and the prestigious DJ Mag Middle East conference and we look forward to announcing several more exciting additions to the Week in the future," Saeed Al Saeed, Destination Marketing Director at the Department of Culture and Tourism, said
One of the world's top electronic music festivals, Ultra was founded in 1999 in Miami, Florida, and has attracted over 170,000 attendees in its 2019 edition. Having taken place across the world in locations such as South Africa, South Korea, Japan, Singapore, Mexico, Brazil, Croatia, Australia and others, Abu Dhabi will host the first ever Ultra Music Festival in the Middle East.
Dudley Chou, Executive Producer, Ultra Abu Dhabi, said: "We are humbled by the opportunity to bring Ultra to the Middle East for the first time in the amazing venue at du Arena at Yas Island, Abu Dhabi. We want to thank the electronic dance music community for sharing their passion and requests for us to bring the brand here. We would also like to thank the Department of Culture and Tourism of Abu Dhabi for their endless support and feel honored to be able to play a part in making Abu Dhabi the central hub for entertainment in the Middle East. 2020 is going to be an exciting year for us and look forward to developing a long-term icon for festival goers to indulge in."
Abu Dhabi Music Week will also include the first Middle East edition of the DJ Mag conference, a landmark music industry event organized by British electronic music publication, DJ Mag. The conference, which is amongst the first of its kind in the region, will run for two days in March, featuring groundbreaking music industry talks, workshops hosted by top electronic music industry experts, artist sessions and talent matching and booking programmes.
The Middle East's Ultimate Beach and Music Festival, Club Social, will also be part of the thrilling music festival. The event will take place over a course of three days from March 12 to 14, and will feature two international megastar headline artists followed by 'Battle of the Bands', which showcases talents of the UAE's best rising stars.