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STB partners with Zomato to bring Singapore food to India

The Singapore Tourism Board (STB) has partnered with Zomato for Zomaland Season 2, a multicity food and entertainment carnival which will be organised across ten cities: Mumbai, Bangalore, New Delhi, Pune, Hyderabad, Jaipur, Chandigarh, Kolkata, Ahmedabad and Chennai.

This association is an integral part of STB’s efforts to engage foodies in India. The second edition of Zomaland will see a designated “Singapore Experience Zone” by the STB where visitors will get to sample authentic Singapore cuisine.

“We are happy to partner with Zomato, for the very first time, to engage the Indian audiences on a favourite topic that both Indians and Singaporeans are passionate about – food. As part of our continuing efforts to engage the Indian consumers in innovative ways, we look forward to participating in this important consumer outreach initiative across ten cities. In line with our brand Passion Made Possible, we will highlight culinary offerings, appealing to the Foodie passion tribe. We look forward to engaging families and young Indians through this lifestyle, events, entertainment and food event series,” GB Srithar, Regional Director – India, Middle East & South Asia (IMESA), STB, said. \

The STB has in the recent months rolled out a series of activities to engage the Foodies, including a series of webisodes highlighting the culinary offers in Singapore. Speaking about its partner-participation in Zomaland, Lim Si Ting, Area Director, India and South Asia said.

Chaitanya Mathur, Global Head, Events, Zomato, adds “With Zomaland, our endeavour has always been to put together an experiential delicacy, with something for everyone, under a single roof. We are thrilled to have Singapore Tourism on board as our partners, and are looking forward to recreate the garden city with a Singapore Experience Zone, across the 10 cities we visit this time. Their culture is known to have so many diverse yet unifying influences – be it Malay, South or East Asia and even Eurasian. It is going to be a delight to witness how they marvel our patrons at Zomaland with their culinary offerings.”

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