In an effort to retain the growth momentum of Indian arrivals to Israel, Israel Ministry of Tourism (IMOT) recently conducted a roadshow in Hyderabad to enhance commercial ties with the Indian travel trade fraternity. The Israeli delegation, led by Sammy Yahia, Director of Tourism for India & Philippines, interacted with over 50 key travel and tour operators, MICE providers and up-market leisure operators.
The event commenced with a presentation leading to an interactive session with the IMOT team. The roadshow included interactive B2B sessions, education programmes and workshops to aid trade members in planning itineraries and responding to customer queries.
Commenting on the roadshow, Yahia said, “The arrivals from India have exceeded expectations in the last few years and we have seen the same trend in 2019. India currently stands third in Asia among the top source markets for Israel. While keeping the current momentum going, the idea is to aggressively work towards increasing connectivity between India & Israel by introducing new airlines to service the route. I am delighted with this new position and foresee ample opportunities for us to push boundaries and reinvent the ever evolving and dynamic Indian traveller”.
Israel Ministry of Tourism participated in various trade fairs and exhibitions this year including APEX, MILT, EXITO and SATTE to showcase the dynamic offerings of the destination to the travel trade community thereby luring travellers to consider Israel for a leisure holiday.
