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Kids emerge as key influencer for travel in India

A growing number of parents in India are prioritising family vacations and taking their kids on different adventures, driven by the desire to spend a greater amount of time with their children, all whilst discovering new countries and cultures. A new survey from Yas Island Abu Dhabi offers absolutely essential advice for the 88 per cent of Indian parents who say their children are the biggest influencing factor whilst planning the perfect holiday.

Kids just want to get out and about, it seems, with the top three activities for kids in India listed as going to water parks (90 per cent) and travelling (88 per cent), followed by going to theme parks, going to the beach and finding new things to do (all 86 per cent). And as the preferred travel companion, Dad was the most popular amongst Indian children (72 per cent), followed by Mum (69 per cent) and siblings (34 per cent).

The top concerns when choosing a family holiday destination for parents in India are finding a family-friendly destination (48 per cent), keeping the children entertained (45 per cent) and finding activities for the whole family (32 per cent).  So, with 92 per cent and 88 per cent of parents shared their children’s interest in waterparks and theme parks respectively, Abu Dhabi’s Yas Island could provide fun for all the family.

The survey also revealed that:

Parents in India said their families are most interested in water parks (92 per cent), theme parks (88 per cent) and nature parks/gardens (88 per cent), when it comes to leisure activities

In India, 88 per cent of parents said their kids have the most influence on their choice of summer holiday activities, followed by mum or dad and online reviews (82 per cent)

Thinking about what they’d like their kids to do during the summer holidays, parents in India said outdoor/nature activities (37 per cent), go to water parks (33 per cent) and travel (31 per cent)

The top concerns when choosing a family holiday destination for parents are finding a family-friendly destination (48 per cent), keeping the children entertained (45 per cent) and finding activities for the whole family (32 per cent)

The things kids like most about their summer holidays were rated as going to exciting places (53 per cent) and more time with their family (29 per cent) and more playtime (29 per cent)

If they could pick one place to go on summer holiday, 30 per cent said somewhere close to nature and 15 per cent picked somewhere by the sea, with a similar number thinking they’d like to go somewhere cold (15 per cent)

Dad was the most popular travel companion for Indian kids (72 per cent), followed by Mum (69 per cent) and siblings (34 per cent)

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