An unexplored tropical paradise and China’s burgeoning resort city, Sanya is soon opening its tourism office in India in order to attract increasing number of Indian visitors to the seaside resort. Sanya is located along the South China Sea at the southern tip of Hainan, an island and the southernmost province of mainland China along the South China Sea.
The picturesque resort city has been working in the Indian market for some time through local travel industry stakeholders and representation office in India and has hosted travel and media familiarization tours, among some of its other initiatives towards developing the Indian market.
Commenting on Sanya’s destination marketing plan for India, Tang Sixian, Consulting Director of Sanya Tourism, Culture, Radio, Television and Sports Bureau, informed, “We use different ways to develop a new market. For India, firstly we would like to cooperate with China Southern and China Eastern airlines to try to create better products for the India market. Secondly, we would like to set up our marketing office in Delhi. This office will start working soon. We have already decided on that. It will be set up at China Southern Airlines’ office in Delhi. We have already signed agreement with them.”
Apart from opening a tourism office, Sixian pointed that there are already Chinese travel companies who have set up offices in Delhi that the tourism board can also work with them along with carriers like China Southern and China Eastern as well local Sanya tourism stakeholders with interest in the Indian market. Sixian was speaking at an interaction with a group of Indian journalists in Sanya on the sidelines of a familiarization tour organized recently.
Furthermore, he also said that the tourism board will cooperate with local Indian companies to do more activities or events. “For example, last year in Sanya we did Asia Television Awards and we invited quite a few Indian stars to come to Sanya. We also did International Yoga Conference and invited quite a few big groups and (Yoga) masters from India to come to Sanya and experience the new Sanya. We can further cooperate on events. Maybe in the future we would like to film TV programmes or even international films to promote Sanya to the Indian people.”
The tourism director particularly stressed the role of connectivity in boosting tourism traffic. “In the future direct flight should come up. We are planning this. If the market growth necessitates we can look at direct air connectivity between Sanya and India. We already have direct flights connecting to quite a few cities in South East Asian countries. For example we have direct flights from Sanya to Singapore and Bangkok. We would like to extend the Bangkok flight to India and that’s very convenient. It all depends on just how the Indian market grows for us,” he pointed.