Giving a new direction to the promotional activities, Destination Canada has signed a Memorandum of Understanding (MoU) with Travel Agents Association of India (TAAI) recently in Mumbai to jointly conduct presentation workshops to its members in 7 cities across India. The purpose of this activity is to engage with senior members of the retail chain (travel agents, tour operators, OTAs & event specialists) and provide for ideation on new product offerings serving leisure, luxury, MICE and special event segments.
“We are extremely excited to work with Travel Agents Association of India across 7 cities to popularize Canada as a Fall and Winter Wonderland Destination. This second set of workshops follows on an extremely successful 10 city pan-India session with a team Canada approach. Going forward; Destination Canada, Air Canada and the Canadian High Commission will jointly address TAAI members across 7 cities,” Carl Vaz, CEO & Strategy Director, Destination Canada India GSA, said and added that Destination Canada will be further exploring training workshops in Chandigarh, The Punjab, Hyderabad and Kolkata in the coming months.
Commenting on the development, Arun Pandeya, Country Head & General Manager – India Sub-continent, Air Canada said, “Air Canada is extremely happy to be partnering Destination Canada and TAAI for the multi city Destination Canada Workshops. With Air Canada’s direct nonstop daily flights Delhi to Vancouver, Delhi to Toronto (re-starting on 3rd Oct) and the Winter seasonal Mumbai to Toronto, it has become a great connectivity advantage. Air Canada is a Skytrax award winning airline as the best North American airline.”
Sunil Kumar, President, TAAI said, “It was a great moment of pride for TAAI to sign this MoU for the second time in a row to conduct training programs in 7 cities across India between August and December 2019. TAAI has a strong membership base not only in TIER-1 cities but also in TIER 2 cities and this partnership initiative will give the members an in-depth knowledge of Canada which can now be sold as a stand-alone destination.”
The First MoU signed in June 2018 saw TAAI working with Destination Canada successfully in conducted workshops in 10 cities PAN-INDIA. Kumar lauded the efforts of TAAI's Tourism Council Chairman, Anoop Kanuga not only for co-ordinating the workshops done last year, but also ensuring that TAAI signs the partnership this year too.