In an attempt to draw an additional 200,000 visitors from India and six ASEAN countries during the off-peak season of July-September, the Tourism Authority of Thailand (TAT) has launched a new shopping campaign, ‘Give Me 5’.
The campaign aims to target families, women and incentive groups from 19 cities in India, Indonesia, Lao PDR., Vietnam, Myanmar, Malaysia and Cambodia, which are served by TAT’s campaign partner airlines, Thai Airways International and Thai Smile Airways.
Visitors travelling on the partner airlines on any of their flights between now and 30 September, 2019, will be eligible to receive discounts of 5-50 per cent on a broad range of products and services along with many other privileges at the campaign’s partner retail shopping outlets, The Mall Group, Central Group and the Ratchprasong Business District Association in Bangkok. To overcome the baggage weight restrictions, the partner airlines will give the shoppers an extra allowance of five kilogrammes per person on the return sector to their home cities.
The retail outlets included in the campaign are all the 13 Bangkok malls and shopping centres of the Central Group including CentralWorld, Central Embassy and Zen, all the outlets of The Mall Group including The Emporium, The Emquatier and Siam Paragon, and exclusive upmarket outlets of the Ratchprasong Business District Association; such as, the Gaysorn Village, Erawan Bangkok and Tabtim Dreams.
The countries chosen for the campaign generated a total of more than 10 million arrivals and 337 billion Baht in tourism earnings in 2018. All are growing strongly this year, compensating for what is expected to be a temporary slowdown in arrivals from China.
