Tourism representation company Sartha Global Marketing has successfully retained the Visit California account. Sartha has been working Visit California since 2010 and the renewed contract is for the next 5 years, with the mandate of delivering an integrated marketing campaign to maintain California as the premier destination, in the USA, for Indian travelers.
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to California.
As per Sheema Vohra, Managing Director, Sartha Global Marketing, “We have been privileged to work at promoting the Golden State of California, and are very excited to have a renewed mandate. California is known for its iconic gateway cities but, over the last decade, we have been able to introduce many more unique tourism destinations and attractions to Indian travelers. Today the state leads in arrivals from India and we plan to ensure that we retain that position in future.”
Visit California has an integrated strategy for India, working simultaneously with the travel trade, media and relevant influencers, highlighting the range of experiences that the state has to offer. These range from unique urban landscapes to the great outdoors, culinary delights to awe-inspiring road-trips, and a full gamut of luxury experiences.
