Thomas Cook India recently brought 650 Indian visitors to Ireland. The visiting groups represented key travel segment of MICE (Meetings, Incentives, Conferences & Events) and are made up of top performing senior business executives, who travel to a different overseas destinations each year, as a reward for their performance over the previous year. Tourism Ireland in India worked closely with Thomas Cook India in advance of the visit – making several presentations to convince them to choose Ireland over other competing destinations and suggesting various locations for their final programme.
The group spent four days in Ireland and visited some of the top attractions – including Malahide Castle, the Guinness Storehouse and Trinity College. They also enjoyed a morning of fun and challenging team activities at The Orchard Centre in Co Wicklow.
In 2018, Ireland welcomed an estimated 45,000 visitors from India, according to Tourism Ireland. Tourism Ireland undertakes a busy programme of promotional activity.
Huzan Fraser Motivala, Representative, Tourism Ireland India said, “Business tourism is one of the most lucrative forms of tourism, with visitors travelling here for business purposes spending almost three times more than a leisure visitor – so we are delighted that Thomas Cook India has chosen Ireland for the 2019 reward trip for these business executives. We know that companies like Thomas Cook India are looking for truly unique experiences for their reward programmes, so this visit is good news indeed and presents us with an excellent opportunity to showcase Ireland as a premier destination.”
Rajeev Kale, President & Country Head- Holidays, MICE & Visa Services, Thomas Cook India said, “I am delighted with the amazing support from Huzan and Team Tourism Ireland, that has been invaluable in our successful pitch and confirmation of four prestigious corporate MICE groups to Destination Ireland. We’ve handpicked unique inclusions and engaging experiences that showcase Ireland to this critical segment of decision makers and travel influencers and we look forward to sending many more such groups in future.”