With an aim to position itself as a unique experiential destination in the Indian Ocean, Reunion Island recently showcased its diverse products in the India market. The destination organised a 3 city workshop along with its tourism suppliers in Delhi, Mumbai and Chennai recently. The workshop was organised along with Atout France.
“The B2B market in India knows about our destination, but we need to increase awareness. We are looking to assist the travel trade to promote the destination. We have a lot of marketing plans for 2019 in India market. We have various familiarisation trips for travel trade and media. It is our priority to have a strong relationship with the B2B market in India. We are now doing workshop in Mumbai. We have many local partners with us for the roadshow. We have Air Austral, two DMCs who are keen and have worked with Indian market and two hotel partners,” Lydie Sangarin, Market Manager, Reunion Island Tourism Board, said.
The Reunion Island being an unexplored destination for the India market has a lot of unique experiences to offer. The destination boasts of active volcano and helicopter tours which are very popular.
Speaking about the attractions Stéphane Fouassin, President, Reunion Island Tourism Board, said, “Helicopter trip is the main highlight of our destination, which no other island can offer in the Indian Ocean. We have a lot of attractions to offer for all age groups starting from a three day itinerary to two weeks itineraries. We are looking to tap Indian travellers between three to six nights. The main activities are helicopter trip, the volcano trip, museum of volcano and lava cave which are very popular. One can also go to Salazie, the popular waterfall. People can also add beach activities and activities such as diving, paragliding and snorkelling. We also have a lot of family activities such as vanilla plantations. We are also looking to attract the millennial travellers. We have around 70 activities. We have the only active volcanos which continue to erupt, which itself is an experience.”
During the recent workshop, a delegation of seven suppliers came to India comprising of the national air carrier Air Austral, Destination management companies, hotels and a helicopter ride attraction. Air Austral provides twice weekly connectivity between India and Reunion Island. Also the destination is well connected with India via Air Mauritius.
“Currently we have our regional airlines, Air Austral flying out of Chennai twice a week. We also have Air Mauritius flying out of Delhi, Mumbai, Bengaluru and Chennai. This is perfect for people to visit both destinations. We are a year round destination, May and June is the best time to visit though. Also during the year end its perfect for honeymoon segment. Also, we provide free visa on arrival. Booking with a tour operator gives this access for maximum 15 days. So our visa is also seamless process which is a positive for us,” Sangarin added.