Israel Ministry of Tourism recently conducted a familiarisation trip to Israel for a special women’s only group of travel agents from India. The week-long hosting witnessed participation by 12 leading travel companies from Mumbai, New Delhi, Bangalore, Chennai and Kolkata. Senior management from Stratos Lifestyles, Signature Breaks, FCM Travel Solutions, Europamundo Vacations, Panache World, Evershine Holidays, Luxury Roots, Vay2Go Travel, Redchilli Holidays, Aspen Vacations, Yatra Online and Skyroutes India explored various sites in Israel.
The group visited Tel Aviv, Jerusalem, Akko, Caesarea, Haifa, Dead Sea, Masada and Tiberias on the Sea of Galilee region. Some of the attractions included floating on the Dead Sea, Tel Aviv nightlife tour with a visit to Neve Tzedek neighbourhood, wine tasting experience at Tishbi winery, boat tour on the Sea of Galilee and sound and light show at the Tower of David. The group also toured the reconstructed Roman Theatre and Roman Aqueduct in Caesarea, Baha’i Shrine and Gardens in Haifa, Old City of Jerusalem and the port city of Akko.
Hassan Madah, Director – Israel Ministry of Tourism, India & Philippines said, “Israel is a dynamic destination with a lot to offer to leisure seekers. We have witnessed an increase in leisure tourism to the country, but what’s interesting is a steady rise in women groups and female solo travellers. The idea was to showcase and promote this aspect to some of the prominent women trade partners in the travel industry with an aim to bolster interest among female traveller segment of the country.”
