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Tourism Australia introduces Aussie Specialist Ambassador

  • 26 April 2019

In an industry-first initiative, Tourism Australia has launched an exclusive incentive for qualified Aussie Specialists to become an ‘Aussie Specialist Ambassador’. As a part of this programme, one winner from India will join a bespoke trip to the land Down Under and share their incredible Aussie experiences with other international travel sellers.

To participate, travel agents need sign up for the Aussie Specialist Program. Complete five modules to qualify as an Aussie Specialist, if not already qualified. Film and submit a video of upto two mins explaining why they believe there is nothing like Australia and why they should be the first ever Aussie Specialist Ambassador

For agents who are not a part of the Aussie Specialist Program, it is a opportunity to enrol into this comprehensive programme which provides immense benefits to qualified participants who can gain access to bespoke training modules, sales resources, travel offers from Australian operators, invitations to attend exclusive Tourism Australia events and training programs and receive regular product updates.

John O’Sullivan, Managing Director, Tourism Australia said, “Travel sellers are a critical part of the travel distribution system and the new Aussie Specialist Ambassador initiative is all about peer-to-peer advocacy. We want these Aussie Specialist Ambassadors to experience why there’s truly nothing like Australia and have a fantastic time experiencing our world-class tourism products and share their enthusiasm and insights with other travel sellers in their home market. We hope the content created by the Ambassadors will help other Aussie Specialists improve their product knowledge, encourage more enrolments to the program and ultimately help more people book their Australian holidays.”

Applications to the Aussie Specialist Ambassador program from qualified Indian Aussie Specialist agents are open until 28 April and the winner will be declared by mid-May 2019. The Ambassador will travel on a spectacular 10-day hosted fam mid -June, with an unparallel opportunity of upgrading their knowledge of Australia through an experience of an amazing array of destinations, attractions and remarkable accommodations. The Ambassador’s experiences will be documented in a video to be promoted amongst their peers and on owned social media platforms.

Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia said, “The Aussie Specialist Ambassador program is a testament to our commitment to nurture our travel partners and recognise the efforts of those who have been passionately promoting Australia. Tourism Australia was the first National Tourism Organisation to pioneer an online destination training program for the travel trade. Over the years, we have continually evolved and enhanced the quality of the program by refreshing the content and making it more relevant for our core audience. Offering an opportunity of becoming an Aussie Specialist Ambassador is a valuable progression of our trade program and we are sure it will be well received by our partners in the travel trade.”

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