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Seychelles launches global advertising campaign

  • 25 March 2019

Seychelles Tourism Board (STB) has launched its global advertising campaign film that will be showcased across traditional and digital mediums in the India market. The film is a first of its kind initiative of Seychelles Tourism Board, India Office and is directed and developed by digital content creators –TheVibe. The film captures the essence of Seychelles and highlights diverse aspects of the destination.

Speaking about this recent development on the Indian market, Sherin Francis, STB Chief Executive mentioned that the collaboration with TheVibe has been an opportunity to maximize on the destination’s visibility on the Indian market.  “Seychelles remains amongst one of the dream destinations for wedding and honeymooners and our marketing efforts as STB is to carry on promoting Seychelles aggressively in the Indian market and in countries around the world.  The film’s international appeal showcases the beauty of this country beyond its beaches..., “said Francis.

Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist Office – India further added, “The film is a big development for us, as it is an initiative from the India market which will be used for global distribution and promotional purposes. We believe this will facilitate our trade partners to reach out to their audiences and highlight the varied adventurous experiences Seychelles has to offer. We are also delighted to say that Seychelles received 13,901 tourists from India in 2018, retaining India’s position as the top 6th source market for the tourism board.”

Seychelles being a popular destination for island hopping, the video begins with mesmerizing aerial views of the main islands of Mahé, Praslin and La Digue and highlighting the world’s most photographed beach Anse Source D’Argent known for its beautiful granitic boulders.

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