UBM-Informa, a leading B2B information services group and the largest B2B event’s organiser globally, is set to organise the first Walk the World, the organisation’s flagship annual charity event on March 20 at Marine Drive, Mumbai, in the form of a walkathon. Similar events will simultaneously take place in Delhi, Chennai and Bengaluru.
Each year, Walk the World encourages, and involves colleagues from every Informa office around the globe to participate in a walkathon in an iconic part of their city to raise funds for a charity of their choice. With participation from offices in more than 20 countries across the globe, Walk the World (WTW) aims to cover more than the length of the earth’s equator and walk an aggregate of 60,000 kms, i.e (the actual length is 40,075 kms) and raise approximately GBP 2,50,000 for charity. The locations for the walkathons have varied from the Central Park in New York City, to the River Thames in London, and the Great Wall of China in Beijing.
Given the recent combination of UBM and Informa, with all its divisions, this will be the most ambitious and grand Walk the World, shadowing last year’s aggregate of 40,000 kms –new entrant Mumbai on March 20, will make it so. The charity of choice for the Mumbai edition is to raise funds for the Education of the Differently Abled where in the organization has have tied up with the NGO, Samarthanam Trust, which has organized similar campaigns for with giant conglomerations such as Microsoft, L&T Technology Services, RBL Services, Oracle, Citi Foundation, Societi Generale, and HDFC Life, among several others. Many beneficiaries of the charity will also participate in Walk The World.
Speaking on the occasion, Mr. Yogesh Mudras, MD, UBM India said, “We are delighted to participate and join the walkathon for the noble endeavour. Besides, WTW perfectly syncs with a number of our organisational goals, including camaraderie, networking, working for inclusion and also being fit and agile. As India’s leading B2B events organiser, our company has been committed to the cause of community and nation building and working towards the cause of education of the young is the key to empowering the nation.”
The best WTW campaign will be judged and invited to walk at the London Walk in June 2019. Last year, over 96 percent participants including team members, celebrities, select clients and vendors thoroughly enjoyed WTW and felt proud to be a part of it.