La Vallée Village, luxury shopping outlet in Paris, has witnessed a double digit growth from the India market in the last couple of years. It is looking to attract the high end travellers from the India market along with FITs, families, corporate and MICE travellers.
“Indian market is now ranking in top 20 amongst all nationalities at the Vallée Village. We have more than 175 nationalities coming into the Village. Since last 4-5 years, we have seen a double digit growth from the Indian market. In 2018, we had a growth of 40 per cent from the India. We know the potential is huge, regarding the population of India and their interest for shopping for the brands and this is the reason we keep investing in promoting in the India market. For us, the most important to understand in the India market was to reach the right audience. Since, we target the FITs, corporate and some of the MICE groups, we see people sending huge money. In our Village, people can save a lot of money while shopping the big brands,” Patrick Allais, Business Development Manager, La Vallée Village said.
The Village is aggressively looking at the MICE and offers discounts and other services. “In India, MICE activity is very dynamic. Every year we see Indian companies sending huge groups as big as 600 travellers visiting Paris. MICE groups need one or half day for shopping. This segment is important as they are high spending. In our villages except from the prices and experiences we offer, we provide extra services like VIP cards and more discounts. For the MICE group and corporate we have special offer which we call MICE offer, where approximately 45 brands give extra offers on the reduced prices. We can also make personalised signages and customised offers for MICE groups. We can arrange for meet and greet for groups. We work a lot with MICE from many countries. South East Asia, China and India are very strong MICE markets for us,” Allais said.
The Village has introduced more boutiques and also various F&B offerings and offers over 120 shopping boutiques and various vegetarian options for the India market. “Inside the Village, every month we have new boutiques coming. We have all the iconic brands with new brands as well. We have introduced one brand specifically for Skiing. In India skiing is getting more popular. We hope n the coming years we have an extension of the Village. We now have 120 boutiques in the Village. Since we sell experience, F&B becomes a very important aspect for us. In the Village, we have different options right from fast food to fine dine. We also have an ample of option for vegetarian travellers,” Allais added.