Leading East African tour operator Shian Tours and Travel has appointed TRAC Representations as their DMC representative in India. The objective is to strengthen trade relations and execute marketing initiatives by promoting Kenya, Tanzania, Uganda, Rwanda and South Africa as a destination for diverse segments of travellers. The idea is to enhance these as the most favoured travel destinations for leisure and business amongst the Indian travellers.
Commenting on the development, Jane Macharia Gituto, Managing Director, Shian Tours and Travel, said: “Shian Tours and Travel Ltd is happy to appoint TRAC Representations (India) Pvt. Ltd as our representative for the India market. With the vast Kenyan expertise they have, we know they will be able to support our partners in India and get more on board.”
Rajeev Nangia, COO, TRAC Representations, expressed, “Our vast experience in B2B marketing and expertise in region is going to assist us in taking Shian’s product diversity in India Market. This tie- up is aimed at providing Indian Agents, a diversified product for Kenya, Tanzania, Uganda, Rwanda and South Africa, at value pricing.”