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Jeju Island forays India market

  • 16 November 2018

Jeju Tourism Organisation in association with Korea Tourism Organisation organised roadshows in Mumbai and Delhi recently. Jeju Island is now looking to attract Indian travellers and is looking to increase visibility in India market.

Speaking about the Indian market Park, Hong-Bai, President, Jeju Tourism Organisation said, “Last year we welcomed 2400 Indian tourists in Jeju Island. We provide visa free access to174 countries and India is one amongst those countries. With the help of the travel trade and media and more promotions we are targeting to welcome 10000 Indian travellers to Jeju in the coming year.”

In 2010, Jeju Island was designated as a UNESCO Global Geopark for its unique volcanic topography and beautiful landscapes. The destination is promoting nature and landscape along with the MICE segment. Globally, Jeju Island receives a significant number of MICE travellers.

He further said, “MICE movement is nil from India so far. But we are one of the most attractive MICE destinations globally. We have excellent convention facilities and infrastructure for MICE segment. Jeju is a lava volcanic island and we have nature and heritage. We have a lot of attractions in our destination. We are more focused in promoting nature. We also have collaboration with Hong Kong Tourism, wherein travellers can visit Hong Kong and then combine Jeju Island along with the tour.”

This is the first time Jeju Island is promoting its offerings in India market. The destination is further looking to organise familiarisation trips and various activities to spread awareness.

Yoon Chang-ho, Chief Official, Tourism Policy Division, Tourism Marketing Team, Jeju Special Self-Governing Province said, “This is our beginning in India market. We are organising roadshows in Mumbai and Delhi. This being our first step, we will come back more often to educate travel trade in India. This year we have already invited celebrities such as Miss India to showcase the destination. We will also work with travel agencies, media to further promote the destination. We will plan fam trips to promote the destination. We are not aiming at any particular segment as of now. We will first bring up the volume and then look at weddings, MICE and other segments.”

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