Brand USA, the destination marketing organization for the United States, concluded its seventh annual India Travel Mission that took place Sept. 23-28. This year’s mission was the largest to date with 64 delegates from 42 U.S. tourism organizations participating. The Mission received an overwhelming response from the Indian travel trade with more than 830 people in attendance.
Starting in Bengaluru on Sept. 23, the subsequent six days included B2B sessions, panel discussions, and networking dinners that provided the opportunity for visiting U.S. delegates to closely interact with Indian business partners.
Christopher L. Thompson, President and CEO, Brand USA, said, “With 1.29 million visitors in 2017, India was the 11th highest ranked country by arrival numbers and ranked sixth in terms of visitor spends to the U.S. This sustained rise in tourist arrivals from India has been made possible through a range of focused in-market trade and consumer initiatives by Brand USA and certainly the annual India Mission that always has a positive response from our Indian partners each year. Looking ahead, we are confident in continuing the momentum of welcoming more Indian visitors to the USA.”
Sheema Vohra, Managing Director of Brand USA in India added, “The 2018 Brand USA India Mission has been a success, with the engagement in each city generating noteworthy opportunities and opening up avenues for future business with our Indian partners... India holds vast potential for increased tourism to the United States of America and we anticipate significant growth in future, in line with our endeavor to effectively promote the destination across the country.”