Dubai Business Events (DBE), the city’s official convention bureau, has showcased the city’s capabilities and services to business event planners during a roadshow through major cities in India. The three-city tour, from 27-30 August, visited Mumbai, Delhi and Bengaluru, attracting an attendance of approximately 490 business events and incentive buyers as well as wedding planners. DBE was joined on the roadshow by a number of stakeholders from Dubai, including Dubai Parks and Resorts, Jumeirah Hotels and Emaar Hospitality.
The roadshow offered a platform for the Dubai Business Events team to meet and engage with key decision makers, educate them about the services available to them, and detail how the convention bureau can support in planning their events in Dubai. Attendees were also able to discover Dubai and the world-class factors that combine to make the city a premier destination to host business events.
Over the coming months, DBE and stakeholders from the city will conduct further in-market activities in UK, Sweden, Finland and Russia while also continuing to welcome business event planners for study missions from around the world to Dubai.