T3 site is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Podcast Streaming Now

HomeNewsInternationalJamaica launches 'Join Me In Jamaica’ digital campaign

Jamaica launches ‘Join Me In Jamaica’ digital campaign

The Jamaica Tourist Board (JTB) launched its ‘Join Me In Jamaica’ digital marketing campaign. The campaign is a series of 90-second videos featuring local Jamaican celebrities and friends of Jamaica sharing unique stories about the love for their profession, and their homeland and what makes it a great place to visit.

“The Join Me in Jamaica campaign was created with today’s savvy traveller in mind as purchasing decisions as to where one will vacation are often made after a series of online searches.  These short videos will serve to entice visitors to come experience our destination and our greatest asset, our people,” noted Donovan White, Jamaica’s Director of Tourism.

During the first phase of the campaign, a total of eight videos were produced covering a variety of interests and passion points highlighting music, cuisine and attractions. Each video was created using the unscripted responses from each celebrity as narrative and accompanied by the spectacular visuals related to their natural surroundings.  The featured celebrities are Tessanne Chin, singer/songwriter; Chef Martin Maginley of Round Hill Resort and Villas; Konshens, recording artiste; Edgar ‘Puddin Man’ Wallace; The Rousseau Sisters, restaurateurs, caterers, and authors;  Ras Natango, Jamaican  artist; Alton Bedward, coffee expert, Craighton Coffee Estate and Bruce Croxon, entrepreneur and philanthropist.

The videos are being promoted via the JTB’s social media channels including Facebook, Instagram, Twitter, and YouTube, as well as through a digital ad campaign aimed at reaching consumers where they look for inspiration while making travel decisions.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!
RELATED ARTICLES

SOCIAL FOLLOWERS

FansLike
FollowersFollow

GALLERY

slide2
slide3
slide4
slide5
slide6
slide7
slide8
slide9
slide10
slide11
slide12
slide13
slide14
slide15
slide16
slide17
slide18
slide19
slide20
slide21
slide22
slide23
slide24
slide25
slide26
slide27

Upcoming Events

NEWSLETTER

    Appointment