T3 site is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Podcast Streaming Now

HomeNewsInternationalIsrael Tourism rolls out new ad campaign in India

Israel Tourism rolls out new ad campaign in India

Having witnessed close to 60,000 Indian tourists visiting Israel last year, marking a record growth of 31 per cent, Israel Ministry of Tourism office in India is confident of achieving its target of one lakh Indian tourist visitors this year. To support the forecasted growth, the Ministry has launched its summer campaign in India to attract the April – June peak holiday season.

The advertising campaign incorporates varied media platforms including television, print and digital spaces. The integrated advertising campaign ‘Begin your journey to Israel’ which includes the television commercial (TVC) showcases Israel’s famous cities – Jerusalem and Tel Aviv. The TVC shows the various facets of these two cities and their diversity.

Hassan Madah, Director, Israel Ministry of Tourism – India & Philippines said, “Over the past three years, Israel has recorded a strong double-digit growth in tourist arrivals from India. In 2018 January to March, we have recorded a growth of 15 per cent in Indian arrivals compared to the same period last year. In order to keep this momentum going and to tap into the upcoming summer holiday season, we have launched our advertising campaign. Our campaign highlights the reasons why Indian travellers should choose Israel as their next holiday destination showcasing beaches, desert experiences, different cuisines (including vegan food) to wine tours, adventure activities, historic monuments and much more.”

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!
RELATED ARTICLES

SOCIAL FOLLOWERS

FansLike
FollowersFollow

GALLERY

slide2
slide3
slide4
slide5
slide6
slide7
slide8
slide9
slide10
slide11
slide12
slide13
slide14
slide15
slide16
slide17
slide18
slide19
slide20
slide21
slide22
slide23
slide24
slide25
slide26
slide27

Upcoming Events

NEWSLETTER

    Appointment