The Jordan Tourism Board (JTB) in partnership with Universes in Universe – Worlds of Art has announced the launch of “Art Destination Jordan” a look at the art scene in the Kingdom both modern and old at the recently concluded ITB Berlin.
Art Destination Jordan is a unique web product and a sustainable resource for cultural tourism, combining contemporary and modern arts and architecture with historical treasures, traditions and cultural heritage of the country. With Amman as its starting point, “a modern city built on the sands of time,” the project also recommends excursions to other cities, archeological sites and attractions in Jordan.
“We’re really excited to see Jordan presented in a different light than usual. The classical view of the country reflects our ancient cultural heritage, our adventure trails and our modern hotels but this is the first time we’re highlighting contemporary art events, museums, studios, hotspots and more to our visitors,” Lina Annab, Minister of Tourism and Antiquities, said. Abed Al Razzaq Arabiyat, Managing Director of JTB added: “It is this type of project that will enhance the perception of Jordan in international markets and encourage visitors to not only extend their stays in Amman, but in the country as a whole
The idea behind Art Destination Jordan is to contribute in boosting cultural tourism and producing tangible economic results to the country and these cultural hotspots. Patricia Binder and Gerhard Hapt are art specialist and directors of the consultancy and art promotion agency Binder & Haupt GbR (based in Berlin) and are the publishers of the web portal “Universes in Universe – Worlds of Art”.
