Having witnessed a robust growth of 42 per cent in tourist arrivals and overnights from the Indian market in 2017, Visit Finland has reinstated their focus in the India Market through the appointment of Sara Sodhi Juneja to head Visit Finland activities in India based in New Delhi.
Dr. Jukka Holappa, Trade Commissioner for Business Finland India said, “Sara brings wealth of her hospitality and tourism experience to this important strategic role and we are delighted to welcome her to head Visit Finland in India. India has become one of the fastest growing outbound tourism industries given its favourable economic conditions and further growth is expected as a total of 32.3 million outbound trips are forecasted in 2020. Aligning with the growing potential of India market and our Global expansion strategy, Visit Finland has decided to foray again into the Indian Market.”
Juneja said, "I am delighted to be onboard Visit Finland and am looking forward to establishing Finland in India. The destination offers once in a lifetime experiences and wonders like Aurora Borealis, Midnight Sun, Finnish Saunas, Untouched Nature, Ski resorts and the official hometown of Santa Claus.” Finland was also recently chosen by Indian celebrity couple Anushka Sharma and Virat Kohli as their honeymoon destination. This clearly highlights the evolving Indian mind set to discover new destinations and experiences and the tourism board will focus on promoting Finland as a year round destination for Indians.
Juneja further elaborated that, "My role will focus on developing our strategy devised for the Indian market and strengthening relationships with the travel trade to increase visitation and length of stay by Indians in Finland. In parallel, we will also work in close collaboration with the Indian media as communication is an integral part of our strategy. The key focus for 2018 is to encourage the Indian travel trade to increase their knowledge of Finland and for the same we will organize Roadshow and Fam Trips throughout the year to give the Indian travel trade and media a first-hand experience of the destination and its unique once in a life time must do experiences".