In a first endeavour of its kind in India, Atout France organised its first ever offsite B2B showcase ‘Experience France’ in Goa this year at the Grand Hyatt recently. This year, the agency also heralded another milestone: a decade of its independent office in India.
The 2017 edition had a strong presence of 24 representatives of French entities buoyed to showcase the limitless possibilities that France has to offer the Indian globetrotter. The delegation included key representatives of regional tourism boards, local tourist offices, hospitality partners, versatile attractions and DMCs from across France. The delegation also included eight representatives from the Auvergne Rhone Alpes region keenly positioning France as a winter destination.
The workshop format consisted of pre scheduled appointments over three days allowing for qualitative exchanges between French professionals and travel companies from key metro cities across India who were present for the event.
The Consul General of France to Bombay, M Yves Perrin and his spouse graced the 10 year celebration at the W Goa. Several networking soirees were organised to facilitate interaction and exchange between the suppliers and hosted buyers.
Sheetal Munshaw, Director, Atout France in India said, “In keeping with the market trends of France being a favoured destination with travel professionals pan India, we thought it opportune to create a common platform to facilitate synergies with travel agents from all over the country opening up and further expanding opportunities to promote France to a more versatile audience. Our delegation also comprised of an eclectic mix of tourism offerings from all over France enabling us to showcase France for all its diversity.”
