The Tourism Authority of Thailand (TAT) is bringing back the Women’s Journey with all offers to entice Women travelers from around the world to enjoy a huge range of activities, special deals, discounts and privileges in August. According to the latest statistics of international arrivals, the growth of female travelers has risen significantly over the past few years.
Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and the south Pacific, said, “Today women are significant decision makers and powerful with high-spending power. With a full range of products and services that can serve Women’s needs, Thailand can definitely be the ideal destination. The Women’s Journey Thailand campaign will showcase how Women travelers can enjoy these products and services at very attractive prices when they visit Thailand in August.”
TAT is bringing back several activities launched as part of the inaugural Women’s Journey Thailand, including the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics, and Lady Bloggers. There activities are to enhance Thailand’s positive image as one of Asia’s most female friendly destinations.
TAT is also collaborating with various tourism-related businesses throughout the country, and has classified the products and services for Women travelers into seven types. These include accommodation (hotels and resorts); health, beauty and spa services; shopping malls, dining and restaurants; recreation and transportation services; such as, theme parks; lifestyle activities; such as, handicraft workshops and fitness, and transportation services; such as, airlines and car rentals.
Meanwhile, the Airport of Thailand and the Immigration Bureau will provide special ‘pink lanes’ for women travelers who visit Thailand in August.