The Hong Kong Tourism Board (HKTB) is launching an ‘Arts in Hong Kong’ campaign to showcase to a global audience the city’s extraordinary and enduring appeal as an arts and cultural hub.
The campaign aims to further raise Hong Kong’s international profile, offering in-depth community arts and cultural tours and interactive art tech experiences to encourage local public and visitors alike to rediscover the city from a cultural perspective.
HKTB Executive Director Dane Cheng said: “In-depth travel experiences have become a major global trend, and arts and culture are a key driver of this trend. The Hong Kong Tourism Board has organised an ‘Art Month’ promotion for the past nine years when international events were held in town to generate city-wide art vibes. As well as the staging of large-scale events, new world-class art landmarks such as M+ and the Hong Kong Palace Museum are also opening their doors, boosting Hong Kong’s allure as an arts and cultural travel destination. As the city’s arts scene becomes richer than ever, the HKTB will make ‘Arts in Hong Kong’ a year-round promotional platform to raise awareness of the city’s always-on, diverse experience of arts and culture, and establish Hong Kong as an East-meets-West centre for international cultural exchange.”
‘Arts in Hong Kong’ is being rolled out in May with international events, including Art Basel Hong Kong and French May, along with a series of unique neighbourhood projects headlining a series of promotions to demonstrate that large-scale art and cultural events have returned to Hong Kong. The campaign will also form part of the HKTB’s existing ‘Hong Kong Summer Treats’ promotion that encourages residents to explore Hong Kong from new perspectives.
The HKTB is working closely with the organisers of international arts events staged in Hong Kong to increase their reach an impact. It has teamed up with Art Basel Hong Kong to host online tours, for instance, and has invited Hong Kong artists to bring an explosion of colour to the streets by displaying their inspirational works on the city’s iconic trams.
The integration of arts and technology is a rapidly growing trend, and the HKTB is stepping up its use of technology to promote art events and cultural landmarks. It has produced a video to promote the interactive virtual reality experience of French May’s highlighted programme Intraverse and is supporting the promotion of the moving image work The Shape of Light – a joint presentation by Art Basel and M+ – as well as the Hong Kong Museum of Art’s outdoor artwork installation, Resonance-In-Sight.
