With traveler confidence taking yet another hit amid the rising cost-of-living across Europe, Turkey will emerge as the destination of choice for budget-conscious travelers in 2022, finds GlobalData, the leading data and analytics company.
Research from GlobalData’s Traveler Spending Patterns database shows that in-destination spending is relatively low in Turkey, despite the average stay for inbound tourists (9.7 days) being the second-longest in Europe in 2021.
Compared to average inbound expenditure in popular leisure destinations such as Spain and Portugal, travelers could potentially save anywhere between $230 and $770 per trip if they travel to Turkey instead of these destinations.
Craig Bradley, Travel & Tourism Analyst at GlobalData, comments: “Turkey’s market position is likely to strengthen due to current consumer sentiment. In a GlobalData Q3 2021 Global Consumer Survey, 58% of respondents said cost was a key influencing factor when booking a trip, making it the leading incentive to book a holiday.”
Bradley adds: “Many travelers this year will be feeling the financial pinch due to cost-of-living surges as well as high fuel and energy prices. However, according to several of Europe's leading tour operators, pent-up demand in the travel industry continues to grow. As a result, travel companies appear to be more confident in Turkey than they have been at any point during the pandemic, with some tour operators reporting similar capacity levels to 2019.”