Korea Tourism Organization (KTO) recently hosted a day long experiential event – “Korea MICE Experience Day 2021” at Pullman Aerocity, New Delhi targeting the Indian travel trade to update on its latest MICE destination offerings.
While the pandemic restrictions have yet not been lifted for India by South Korea, the event was intended to prepare the travel agents for the re-opening of the destination soon.
The roadshow was held as the first physical event in a hybrid format, which KTO had organized post COVID-19 pandemic. The event began with the virtual address by Sangho Moon, Director from the MICE Marketing Team at KTO Head Office followed by opening remarks by Y.G. Choi, Director at KTO New Delhi.
South Korea was presented in a new light for MICE travel. The latest support program and unique experiences for MICE events were introduced to the trade partners.
To make the event meaningful for business purpose, hybrid B2B meetings were set up with 11 Destination management companies. 3 DMCs were present physically, while others connected virtually with the travel agents.
KTO is looking forward to sign MOU with companies who confirm their interest in sending MICE groups to South Korea by 2023. These companies will be eligible for exclusive and additional support or incentives by KTO when travel formally resumes.
Commenting on the current event Choi said, “Even though the COIVD-19 situation is not fully resolved globally, I am confident that the worst is already over. Our Outbound travel industry will be back on track very soon. We wanted to show a New South Korea to our trade partners especially for MICE groups, so we planned this as our final event of the year for the travel industry, to show how optimistic we are for the coming year”
KTO will be mainly targeting the luxury travelers, SIT segment and K-pop, K-Drama fans next year. In the current year, KTO has reached PAN India travel trade partners and consumers through a series of online and offline initiatives under the umbrella of the mega event “KXperience”.
