Israel Ministry of Tourism (IMOT) recently conducted its first roadshow in 2021 across three Indian cities : Chennai, Bengaluru and Kolkata – to strengthen ties with the Indian travel trade fraternity. The focus was on outbound MICE travel.
The events commenced with a destination presentation which focused on key developments, tourism infrastructure in Israel as well as opening of new hotels and tourist attractions. The Israeli delegation was led by Sammy Yahia, Director of Israel Ministry of Tourism, India & Philippines along with Judah Samuel, Director of Marketing, Israel Ministry of Tourism, India.
Speaking about the roadshows, Yahia said: “The last two years have been extremely challenging for everyone, especially the tourism industry. With restricted number of flights and constant changes in travel policies, many Indian travellers chose domestic travels, similar to Israel. With borders opening for international travel, we are delighted to host our first roadshow since 2019. The aim was to have a concerted group of about 30 attendees in each city, with a focus on reviving interest in Israel as a destination, especially with the MICE segment. The presentation highlighted the upgrades that have been made to the tourism infrastructure in Israel, as well as new and exciting initiatives that have been implemented. It was heart-warming to meet our partners in each city and I am glad to see the enthusiastic response from the travel trade in marketing Israel to their corporate clients.”
