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KTO and STB Partner to Promote Bilateral Tourism

KTO and STB Partner to Promote Bilateral Tourism Singapore Tourism Board

The Korea Tourism Organization (KTO) and the Singapore Tourism Board (STB) have signed a two-year Memorandum of Understanding (MOU) to co-promote both destinations, develop tech solutions to benefit our respective industries, and boost bilateral tourism.

Under this partnership, KTO and STB will jointly drive destination and product awareness through marketing and promotional activities to capture pent-up tourism demand as international travel gradually resumes.

Both organisations will also support tourism start-ups to develop technologies that will benefit the tourism sector. For example, STB will support Korean start-ups through the Singapore Tourism Accelerator programme to develop quality solutions and pilot them within Singapore’s tourism industry.

Starting yesterday, fully vaccinated travellers, who meet the necessary requirements can now travel between Singapore and South Korea without quarantine under the new Vaccinated Travel Lane (VTL).

Ahn Young Bae, President, Korea Tourism Organization said, “It is especially meaningful to sign this MOU on the same day as the launch of the VTL between South Korea and Singapore. We welcomed visitors from Singapore this morning. I am optimistic that this MOU will play a key role in reviving tourism between both countries, and we are excited to welcome more Singapore travellers to South Korea.”

Keith Tan, Chief Executive, Singapore Tourism Board said, “South Korea is a key source market for Singapore, and as international travel gradually resumes, we look forward to welcoming South Korean visitors back. We are confident that this partnership with KTO will drive awareness of Singapore’s new and reimagined offerings, expand the capabilities of our industry, and support the overall recovery of our tourism sector.”

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