VFS Global has been nominated the new trade and marketing agency for Turismo de Portugal, the official Tourism Board for Portugal, responsible for building destination awareness in the market, attracting more visitor footfall from India, and positioning Portugal as the leading destination for travellers across segments.
In its role, VFS Global will help establish a bigger media outreach for Turismo de Portugal, providing them the latest updates about the destination, and keeping the travel trade up to date on the most recent and relevant information on places, products, and experiences. Additionally, there will be a focus on building corporate and airline partnerships to establish Portugal as a preferred destination in the Indian market.
“Since the opening of our Turismo de Portugal office in 2020, based in New Delhi, our aim is to work with the entire Indian market. This is a very strong commitment, and we have selected VFS Global as our local Travel Trade and PR Agency to help us with this thrilling and huge task, with two major objectives. First one is to increase awareness about Portugal as a tourist destination and the second one, of course, is to increase partnerships with different tour operators and travel agencies to increase their knowledge and expertise on Portugal and to create the best conditions for these potential partners to bring more business here from India,” said Claudia Matias, Director – India, Turismo de Portugal.
“Portugal is the ideal destination for Indian travellers across segments and budgets, with an array of offerings from traditional tourist activities such as night life and nature to bespoke experiences including destination weddings and large family getaways. From sandy beaches to lush vineyards, this Southern European country has a range of activities, attractions and experiences for Free and Independent Travellers (FITs), well-travelled and first-time Indian tourists. We look forward to promoting the wonders of Portugal to customers through our partners and media here in India,” said Arzan Khambatta, Head – Tourism Services, VFS Global.
