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The Incredible India "Find the Incredible You" campaign released globally by the Ministry of Tourism during 2018-19 has been declared winner of the PATA (Pacific Asia Travel Association) Gold Award 2019 in the “Marketing - Primary Government Destination” category. This year’s awards attracted 198 entries from 78 organisations and individuals worldwide.
The Ministry of Tourism, as part of its promotional initiatives annually releases Global Media Campaigns under the ‘Incredible India’ brand-line in the Television, Print, Digital and Social Media, in key and potential source markets overseas.
To take the Campaigns to the next level, the ‘Incredible India 2.0’ Campaign was launched in September 2017, which marks a shift from generic promotions undertaken across the world to market specific promotional plans and content creation. The campaign focuses on digital and social media and the promotion of Niche Tourism products of the country.
The campaign strategy was to shift the focus from the external experience of tourist destinations to the internal experience of travelers themselves. This series of transformative experiences was brought alive through unique storytelling in the format of autobiographies of travelers, with the tagline “Find the Incredible You”.
The series of films have received a very good response and have registered over 153 million views on social media. They were earlier awarded the First Prize in the category of TV Cinema Spot at the International Golden City Gate Tourism Awards at Berlin in March 2019.
MakeMyTrip today rolled out a new category on its platform - ‘Weekend Getaways’, that will allow consumers to plan their long weekend holidays to domestic and short-haul international destinations in an efficient and hassle-free way. The new category addresses an emerging trend amongst Indians of making the most out of long weekends by getting out of home cities and indulging in new experiences while traveling to new places.
Commenting on the launch, Vipul Prakash, COO, MakeMyTrip India said, “Today, travel holds an aspirational appeal as opposed to being largely a need-based activity. We are excited to launch Weekend Getaways, for domestic and short-haul international destinations where we offer unmatched choices for a perfect weekend break based on people’s travel interest. The launch of this category will help address the gap that exists in emerging travel trend towards weekend breaks that are being chosen by more and more people, multiple times around the year.
With an aim to assist weekend travellers plan better, the new category allows users to choose from a wide range of specially curated itineraries for over 100 destinations with over 400 weekend holiday getaway plans.
TripAdvisor has announced the results of a study which uncovers how significantly reviews influence booking decisions. The global study, conducted in partnership with Ipsos MORI, polled over 23,000 TripAdvisor users across 12 markets on the use of online reviews and their role when booking hotels, restaurants and experiences.
The study reveals that the wisdom of the crowd remains the reason respondents visit TripAdvisor, with participating users citing the descriptive and helpful reviews (70%), the accuracy of the content (62%) and the broad range of travel content (62%) as their primary reasons for visiting the site.
Across hotel, restaurant and attraction reviews, more than four out of five (85%) participants report that the reviews they read on TripAdvisor accurately reflect their experience, with 86% agreeing that TripAdvisor makes them feel more confident in their booking decisions.
"These findings show how important travellers find real perspectives from real people when they are planning their trips,” said Becky Foley, Sr. Director, Trust and Safety at TripAdvisor. “While there are thousands of places to get travel information online, people keep coming back to TripAdvisor because they are guided by the reviews and can confidently plan the trip that’s right for them.”
The results show that traveller reviews remain a go-to source of information, with 72% of respondents always or frequently reading reviews before making a decision on places to stay and eat, or things to do. The figure is even higher when it comes to accommodation bookings, with four out of five participating travellers (81%) always or frequently reading reviews before booking a place to stay.
Indian carrier GoAir is on an expansion spree. Effective 19th July 2019 GoAir will commence its maiden flights to and from Delhi – Abu Dhabi with fares starting at Rs 7,098; Mumbai – Abu Dhabi fares starting at Rs 6,599 and Mumbai – Muscat fares starting at Rs 7,100.
On 25th July 2019 GoAir will commence maiden flights to and from Delhi – Bangkok with fares starting at Rs 8,197 and Kannur – Dubai fares starting at Rs 6,200. On 1st August 2019 GoAir will commence its maiden flights to and from Mumbai – Bangkok with fares starting at Rs 8,498. Subsequently, GoAir will start Kannur – Kuwait flights.
On the domestic front, GoAir is strengthening its Hyderabad operations with 8 new flights from Hyderabad to Cochin (fares starting from Rs 3,240), Chennai (1,724), Jaipur (Rs 2,373), Bengaluru (Rs 1,811), Chandigarh (Rs 4,250) and Patna (Rs 3,295). Out of these, 2 flights are frequency additions on existing Hyderabad – Bengaluru – Hyderabad sector making it a day return product.
All these new sectors will further strengthen the airline’s growing network and travelers will now have the opportunity to explore the affordable travel experience that GoAir is acknowledged with. To support the network expansion GoAir is enhancing its aircraft fleet too. Today, GoAir took delivery of its 51st aircraft, and going forward the airline will be will be adding at least one aircraft every month. That translates into more flights, more destinations and more smart options for the consumers. Till date GoAir has flown approximately 73.3 million passengers since its inception. The company aims to touch the magic figure of 100 million passengers in the next two years.
Commenting on the expansion, Jeh Wadia, Managing Director, GoAir, said, “We have embarked on an aggressive expansion plan and the new flights are manifestation of that strategy. This is a milestone moment for us to have announced seven new international destinations within a year of commencement of our international operations. The global and regional expansion has been planned to allow quick and convenient connections for passengers and is a reflection of our continued journey towards excellence. ”
IndiGo reiterates it commitment towards strengthening its domestic and international air connectivity by introducing 05 new international flights from Mumbai. Effective August 22, 2019, IndiGo will operate non-stop flights from Mumbai to Singapore and Bangkok. Bookings on these routes are open with immediate effect.
William Boulter, Chief Commercial Officer, IndiGo said, “We are delighted to add these flights to our network, strengthening Mumbai as an international travel hub. Connections between Mumbai and Singapore and Bangkok are highly significant from a trade perspective as it connects key commercial hubs in the region. These flights will further enhance our point-to-point connectivity in South-east Asia thereby promoting trade, tourism and mobility.”
Boulter further added, “With the addition of these new international flights, we are committed to expanding our network to meet the requirements of both business and leisure travellers. It is our constant endeavour to provide flexibility of choice to our customers as IndiGo continues to offer on-time, affordable, courteous and hassle-free flying experience consistently.”
All Nippon Airways (ANA) will begin serving a route connecting Tokyo Narita International Airport and Chennai International Airport on October 27, 2019 utilizing the Boeing 787-8 aircraft. This expansion will bring ANA’s number of total cities serviced to 46. This is the latest in a series of moves that increase the size of ANA’s Asia/ Oceania network, including the recently announced route from Narita to Perth that begins service on September 1, 2019.
The new Chennai flight is part of ANA’s global strategy which prioritizes world-class international passenger service. When service begins this October, ANA will be the only airline providing direct flights from Japan to South India. This will be ANA’s third route offering service to India, along with flights from Narita to Mumbai and Delhi.
“It is always exciting to add a new destination, but it is even more significant to be the only carrier offering connecting this growing region with Japan,” said Seiichi Takahashi, Senior Vice President of ANA. “International passenger service is the main revenue generator for the ANA Group, and we hope to continue improving our market share in this dynamic sector as outlined in our Mid-Term Corporate Strategy for FY2018-2022. The new Chennai route will bring ANA’s world-class quality travel service to a beautiful and under-serviced region that is home to millions of potential new customers.”
With the UEFA Champions League and Europa League finals concluded, Istanbul has now set its sights on the first all-English Super Cup match scheduled for August 14 at Vodafone Park in Istanbul. The country’s tourism board is expecting a large number of spectators and English fans, to visit the city for the occasion.
In the finals, Champions League winners Liverpool will be facing Europa League holders Chelsea in the renowned Vodafone Park, which serves as the home ground of Istanbul giants Beşiktaş. The state-of-the-art stadium by the Bosporus was inaugurated in April 2016 with a capacity of nearly 42,000.
The match is expected to contribute a substantial amount to the city's economy, with airliners expecting more sales in flights from Britain while hoteliers expect a 100 percent occupancy rate in the already-crowded season. Football enthusiasts from various countries will also be in Istanbul for the match and to enjoy the atmosphere, with the number of visitors associated with the match expected to be over 50,000..
“Considering the number of football fans in India and the craze for Liverpool & Chelsea here, we are optimistic that a number of people from India will be travelling to Istanbul to watch the final match. We are expecting major arrivals to Turkey next month. The authorities are planning to allocate large squares as fan zones and create open-air match screening areas” says H. Deniz ERSÖZ, Culture & Tourism Counsellor, Turkish Culture and Tourism Office in India
Preferred Hotels & Resorts is pleased to celebrate 28 member hotels within its global portfolio that have been recognized by Travel + Leisure’s World’s Best Awards 2019 including those that were named the #1 and #2 “Top 100 Hotels in the World” overall – The Leela Palace Udaipur and The Lodge & Spa at Brush Creek Ranch, respectively.
Celebrating its 10th anniversary this year, The Leela Palace Udaipur secured the coveted #1 spot on the “Top 100 Hotels in the World” list for its idyllic location, prominent facilities, intuitive personal service, renowned dining, and commitment to providing enriching experiences. Situated in Saratoga, Wyoming on 30,000 acres of pristine, Western landscape, The Lodge & Spa at Brush Creek Ranch was ranked #2 on the same prestigious list, recognizing the resort for its highly refined luxury dude ranch experience that places a strong focus on environmental sustainability. Both hotels, which are members of the Preferred Hotels & Resorts Legend Collection, continue to elevate their services and amenities to surpass the shifting needs of luxury travelers around the globe. Other hotels represented within the brand’s Legend collection to make the “Top 100 Hotels in the World” list include The Leela Palace New Delhi in India (#31); Montage Kapalua Bay in Maui, Hawaii (#63); Post Ranch Inn in Big Sur, California (#84); Montage Los Cabos in Mexico (#95); and The Temple House in Chengdu, China (#96).
“These esteemed annual awards have become a world-renowned mark of excellence for travel and hospitality companies globally,” said Lindsey Ueberroth, Chief Executive Officer of Preferred Hotels & Resorts. “The broad recognition of independent properties on this year’s awards list stands as a true testament to the strong value the travel community places on intuitive and personalized service, which independent hotels and resorts innately provide. We are incredibly proud of our member hotels named to this year’s list and for their commitment to propelling Preferred’s brand promise of ‘Believe in Travel’ by helping travelers become better versions of themselves through exposure to new places, experiences, cultures, and people that will surprise and delight their paradigm.”
Radisson Hotel Group has launched its new multi-brand and mobile-first global website, RadissonHotels.com, which also serves as the unique platform for Radisson Rewards members. Complementing the revamped site will be the Radisson Hotels App, available by the end of July 2019. This online landmark brings the group a step closer to becoming one of the industry’s digital leaders.
The enhanced RadissonHotels.com allows guests and loyalty members to explore the group’s entire portfolio of more than 1,100 hotels worldwide – and to easily book a stay in just a few clicks.
Eric De Neef, Executive Vice President & Global Chief Commercial Officer for Radisson Hotel Group, said: “The launch of RadissonHotels.com is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience and drive SEO value.
RadissonHotels.com is a core commercial initiative of our five-year operating plan, which is transforming our business and aiming to make Radisson Hotel Group the company of choice for guests, owners and talent.”
The enhanced site integrates the previous single-brand websites, allowing for one comprehensive and user-friendly platform. It showcases every property from across Radisson Hotel Group’s seven distinctive brands – Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson – as well as the art’otel brand managed by our strategic partner PPHE Hotel Group.
The full website will initially be available in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish. Additional language support will be brought online progressively – allowing as many guests and members as possible to access RadissonHotels.com in their native language.
The Ministry of Tourism, under the Swadesh Darshan Scheme, has identified tribal circuit as one of the fifteen thematic circuits for development of tourism infrastructure in the country with the objective of showcasing tribal culture, art, handicrafts and providing livelihood and enhances employment opportunities for tribal populations in the country.
Since 2015, the Ministry has sanctioned Rs 380 crore for the development of Tribal Circuit Peren- Kohima- Wokha, Nagaland; Tribal Circuit Peren- Kohima- Wokha, Nagaland; Mulugu-Laknavaram-Medavaram-Tadvai- Damaravi –Mallur – Bogatha Waterfalls as Tribal Circuit in Telangana and Tribal circuit (Mokokchung–Tuensang-Mon) in Nagaland.
The information was given by Minister of State (I/C) for Culture and Tourism, Prahlad Singh Patel in reply to a question in Rajya Sabha yesterday.
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