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Ministry Revises Guidelines for MDA Scheme to Promote Domestic Tourism

The Ministry of Tourism has revised the Guidelines for Scheme of Market Development Assistance (MDA) for promotion of Domestic Tourism in November 2020 to enhance the scope and reach of the scheme. As per the guidelines, the stakeholders are provided with financial support for the promotion of Domestic Tourism. Additional promotional activities have been incorporated including online promotions and the extent of financial assistance permissible has been enhanced. Tourism Departments of State Governments / UT Administrations are also now eligible for obtaining financial support under the scheme.

Development and promotion of Tourist Sites/Destinations is primarily the responsibility of State Governments/UT Administrations. However, Ministry of Tourism provides financial assistance to States/UTs for development of tourist destinations based on detailed project reports submitted by them.

Ministry of Finance, GoI has recently announced new loan guarantee to more than 11,000 registered Tourist Guide/Travel and Tourism Stakeholders, so that they could discharge their liabilities and restart business impacted due to COVID-19. Loan will be provided with 100% guarantee upto the following limits:

•Rs. 10,00,000 for TTS (per agency)

•Rs. 1,00,000 for tourist guides licensed at Regional or State Level

This information was given by Minister of TourismShri G. Kishan Reddyin a written reply in Lok Sabha yesterday.


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