The Ministry of Tourism (MoT) has the main objective of promoting and facilitating tourism both inbound and domestic in India. Augmenting tourism infrastructure, ensuring ease of travel, promoting tourism products and destinations is one of the focus area.
The Ministry has recognized the immense potential of Rural Tourism and has been actively working on promotion and development of this niche area of tourism. Identification, diversification, development, and promotion of niche tourism products in the country is the initiative of the Ministry to overcome the aspect of ‘seasonality’ and to promote India as a 365 days’ destination, to attract tourists with specific interest, and to ensure repeat visits for the unique products in which India has a comparative advantage.
The Ministry has formulated a Draft National Strategy and Roadmap for Development of Rural Tourism in India - An initiative towards Atmanirbhar Bharat. Driven by the spirit of “Vocal for Local”, rural tourism can contribute significantly to the mission of Aatmanirbhar Bharat. The draft National Strategy and Roadmap for Development of Rural Tourism in India can be accessed from the following link https://tourism.gov.in/sites/default/files/202106/Draft%20Strategy%20for%20Rural%20Tourism%20June%2012.pdf