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SATTE 2021: A step forward towards revival of the industry

SATTE, South Asia’s leading travel trade exhibition, is all set to host its 28th edition from March 24-26, 2021 at India Expo Centre, Greater Noida, Delhi NCR. The decision of hosting the SATTE during these challenging times has been well appreciated by the Industry. Captains of the industry opined that this is a great step towards the revival of the Indian tourism industry.

With regular international air services are still not in place, SATTE reoriented its strategy and mainly focused on the domestic market. Despite prevailing uncertainty, SATTE has garnered great support from the Ministry of Tourism, Govt. of India and State Tourism Boards.  States such as Gujarat, Rajasthan, Madhya Pradesh, Uttar Pradesh and Tamil Nadu have confirmed their participation for SATTE 2021. Moreover, Jammu & Kashmir, Ladakh, Karnataka, Bihar, Odisha, Andaman & Nicobar and Lakhadweep are expected to join SATTE 2021. Global destinations such as Nepal, Maldives and Utah have confirmed their participation in SATTE 2021. Other global destinations are expected to join SATTE 2021 virtually. Private players such as TravelBoutiqueOnline and Rayna Tours amongst others are also participating in SATTE this year.

“SATTE 2021 in March in its physical form is a bold and confidence building initiative. Tourism and hospitality industry which was standstill for a year will get an opportunity to network and interact. Such networking and interaction will give push to the much-awaited revival of the industry. SATTE will be an occasion to exchange ideas, information, and experiences. Hotel Association of India (HAI) is happy to be together with SATTE and tourism fraternity trying to bring industry back on track,” M P Bezbaruah, Secretary General, HAI; Former Secretary ,Ministry of Tourism, Govt. of India; Former Chairman, PATA and Hon. Permanent Representative, UNWTO, said.

Arvind Singh, Union Tourism Secretary, Govt. of India, said, “We are very happy that SATTE is being organized from 24 – 26 March this year and this will be a game changer because this is going to be first physical meetings of the tourism stakeholders and this will definitely convey a message of confidence that we are ready to restart domestic tourism in a big way and encouraging signs of that growth.”

Commenting on SATTE 2021, Jenu Devan, Managing Director & Commissioner, Gujarat Tourism, said: “Gujarat Tourism is participating in various conferences and exhibitions like SATTE. Time has come for people to move out of their houses and visit place near their vicinity. Domestic tourism is picking up and it is high time that state and central government to do something to promote the same. SATTE and ADTOI are trying to revive the Tourism industry, we are also assisting them for revival of the industry.”

Industry is equally excited for SATTE 2021. “I am very pleased to know that SATTE is organizing a physical exhibition from 24- 26 March at India Expo Mart. After a long year of lockdown, this is a wonderful opportunity and a step ahead in the right direction for the industry to be motivated and start reviving with the buyers, sellers, and exhibitors. We all are very excited to be part of SATTE,” Jyoti Mayal, President, Travel Agents Association of India, said.

P P Khanna, President, Association of Domestic Tour Operators of India, added: “SATTE, South Asia biggest travel fair, taking place from 24-26 March at India Expo Mart. After COVID this in an opportunity for all exhibitors and buyers to have direct interactions with B2b meetings. Both exhibitors and buyers should take benefit of SATTE. I wish SATTE team for a successful event.”

SATTE 2021 also received an overwhelming support from the buyer’s community as well. So far, 250 domestic hosted buyers and 10,000 travel agents/tour operators and industry professionals have registered to attend SATTE 2021. The Show is also going to witness presence of international buyers as well.

With a focus on building new business partnerships and announcements, the three-day expo will discuss about the current trends in the industry. Keeping up with their annual promise, SATTE 2021 will be delivering an exciting line-up of conferences to enlighten the industry by addressing the challenges faced and opportunities that Indian tourism offers.

This year as well, SATTE received support from international organizations/associations and Indian travel trade associations such as Indian Association of Tour Operators (IATO), Travel Agents Association of India (TAAI), Association of Domestic Tour Operators of India (ADTOI), Travel Agents Federation of India (TAFI), Outbound Tour Operators Association of India (OTOAI), IATA Agents Association of India (IAAI), Hotel Association of India (HAI), Federation of Hotel & Restaurant Associations of India (FHRAI), India Convention Promotion Bureau (ICPB), Network of Indian MICE Agents (NIMA), Association of Buddhist Tour Operators (ABTO), Universal Federation of Travel Agents Association (UFTAA), Pacific Asia Travel Association (PATA), Skal, Enterprising Travel Agents Association (ETAA) amongst others.

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