In the background of the pandemic crisis which has disrupted almost all industries around the world, severely impacting the tourism sector at large and the MICE segment in particular, a need was felt to prepare for re-opening of the meetings industry.
As a marketing tool to showcase India’s readiness to host conferences, meetings, incentive programs, exhibitions and events, ICPB has developed a 2 minutes and 30 seconds film bringing out India’s strengths as a MICE destination in terms of economy, connectivity, infrastructure, skilled manpower, knowledge hub, technological advancement, safety of delegates and India’s varied tourist attractions.
The objective of the film is to communicate a positive message for welcoming events to India when competing destinations are already actively marketing their products. The tone of joy and confidence in getting back to business, warm hospitality, safety protocols in place and assurance of a delightful experience is the core message of the film
The film will be widely circulated to meeting planners, associations (national/international), corporates, members, industry stakeholders, Indiatourism offices - domestic and overseas, Indian missions etc. and promotions through social media platforms for resuming MICE business to India as per government guidelines.
“We hope this film is able to boost the confidence of people in India as a MICE destination. We have started our journey on the path to recovery and this film is one of the many steps that have been planned by us at ICPB in once again restoring India’s positioning as a MICE hub on the global conventions and meetings’ map,” shares Amaresh Tiwari, Vice Chairman ICPB.
"We had been working on this MICE film for quite some time and I am glad to see that it has come out well. The film has been circulated to all our members, giving them a go-ahead to share it further with their clients as a confidence-building measure - confidence once again in the MICE capabilities of India," says Girish Kwatra, Hony. Secretary, ICPB