Prahlad Singh Patel, Minister of State (IC) for Tourism & Culture, yesterday launched the multilingual Incredible India website in New Delhi. The website is currently hosted in English and Hindi is now launched in Chinese, Arabic and Spanish to attract tourists from these regions. On this occasion secretary, Ministry of Tourism Yogendra Tripathi, Director Genral, Ministry of Tourism Meenakshi Sharma, senior officials of the ministry, foreign delegates and stakeholders of tourism industry were also present.
Speaking on the occasion, Patel said that the Incredible India website and mobile app aims to showcase India as a popular tourist destination worldwide. Shri Patel said that our objective is to showcase various tourism products of India on a global platform and increase tourism awareness, attractions and opportunities by providing tourists with personalised and contextual digital experiences.
He said that Incredible India website and mobile app is being launched in Chinese, Arabic and Spanish languages with the main objective of effectively connecting with visitors in countries where these languages are predominant, through web and social media platforms; and thus establish better contact with them.
In 2019, India witnessed the arrival of more than 10.9 million foreign tourists, of which about 6 lakh people speak Chinese, about 2 lakh speak Arabic, and about 1 lakh 25 thousand speak Spanish.
Patel said that immersive experience-based content is provisioned on the website through 360 degree-experience-based walk-throughs and stories and experiences related to Food & Cuisine, Heritage, Nature and Wildlife, Luxury, Spiritual, Adventure, Art, Shopping and much more.
