Prahlad Singh Patel, Union Minister of State (I/c) of Culture and Tourism, said in the Lok Sabha that “Find the Incredible You” Campaign focuses on the promotion of niche tourism products of the country on digital and social media. It focuses on transformative experiences brought alive through unique storytelling in the format of autobiographies of travellers, with the tagline ‘Find the Incredible you’. The Campaign was the winner of the Pacific Asia Travel Association (PATA) Gold Award 2019.
The Ministry has launched the ‘Incredible India 2.0’ campaign in the Country in September 2017, which marks a shift from generic promotions undertaken across the world to market specific promotional plans and content creation. The campaign focuses on digital and social media and the promotion of Niche tourism products, including yoga, wellness, luxury, cuisine, wildlife etc..