True to its philosophy of promoting India tourism globally, Air India, the National Carrier of India, extended its support to SATTE, South Asia’s largest travel and tourism exhibition. Air India has become the ‘Airline Partner’ for the 27th edition of the show. As an Airline Partner, Air India will support SATTE’s Buyer Programme. Under the partnership, Air India has offered SATTE exclusive fares to offer to its domestic as well as international buyers. The National Carrier will also support SATTE in buyer acquisition from its various overseas destinations.
Air India is the state-owned national carrier of India with its main hubs at Delhi and Mumbai airports. As per the latest available information, the airline operates international flights to over 45 cities of 31 countries and domestic flights to 55 cities. Its subsidiary Air India Express and Alliance Air also connects other destinations.
SATTE’s Buyer Programme has also been well supported by the Ministry of Tourism, Govt of India. Like previous editions, the Ministry extended its support to SATTE by sponsoring return air tickets for international buyers and media coming to attend the event. The Ministry has also given permission to SATTE to use ‘Incredible India’ logo in all its marketing and publicity collaterals. The Ministry has consistently been supporting SATTE since its inception.
SATTE 2020 is scheduled to take place from January 08-10, 2020 and will be spread over 25,000 sq mt. The 27th edition of SATTE expects to welcome around 1100 exhibitors, 700+ hosted buyers and over 30,000 travel professionals during the show.