The Regional Office Maharashtra of India Convention Promotion Bureau (ICPB) in collaboration with Goa Tourism recently organised an Interactive MICE Seminar to deliberate on how Goa can be promoted as a MICE destination.
The discussion covered various topics like; Incentive and Initiative by State Govt. to promote Goa as a MICE destination; Role of Tourism Ministry, Govt. of India in promotion of MICE in Goa
Executive Director ICPB presented the Role Bureaus can play in repositioning Goa as a MICE destination.
The highlight of the Day’s discussion was the Panel discussion – “Marketing Hotels – Key Segment for MICE in Goa”. It was a very interactive deliberation with panelists from various MICE segments, Incentives, Exhibitions and Convention & Meeting – discussing about the power of Incentive, challenges for holding large conferences, meeting design. The panel was represented by Amaresh Tiwari, Sanjay Soni and Amit Saroj from ICPB and also Gaurav Apte from Marriott Goa.
The outcome of the deliberation was the strategies of attracting Business event which is totally different from that of Leisure Market. The session was moderated by Vice Chairman – ICPB.
The other recommendations by Vice Chairman ICPB to have MICE Policy and suggested few of the initiative measures Goa Tourism can initiate.
To prioritise the Source Market and develop a Marketing Calendar; Global outreach of Media – a separate Budget for MICE; Incentivising International Conferences & Meetings to make hosting Conferences in India an attractive proposition – Hosting Site visits; Create Corpus fund – for Marketing and supporting Bidding process; Participation in MICE related Trade shows in India and abroad; Certification programme to enhance the level of services in accordance with International standards; One of the most important segment of Global Convention Industry is the Conferences organised by International Scientific, Technical, Medical Associations. You need to encourage Local chapter to Bid for the Conference.
After getting a good response from Goa, ICPB now plans to have similar Interactive Day programs in various Cities to promote MICE across the Country.
