SATTE, UBM India’s main exhibition in travel and tourism sector, partnered with Green Yatra, a non-profit organization, for a plantation drive in Sector -99, Noida. The land was provided by Department of Horticulture, Govt of Uttar Pradesh. The initiative is dedicated towards the protection, conservation and betterment of the environment to support the initiative of government for cleaner and healthier Delhi NCR region and enhancing the region as a tourism spot.
Under the plantation drive, the members of UBM India along with industry leaders, journalists from travel media and staff of Green Yatra transplanted over 1000 saplings of different species to improve the green cover at the site.
Talking about the Join initiative, Yogesh Mudras, MD, UBM India, said : “We are very happy to join hands with Green Yatra to protect and conserve nature. We started the green initiative under SATTE’s ‘I-Pledge’ in 2018.This is the first time we have worked in collaboration with them for a noble cause and will continue our association in future.”
As part of the giving back to society, SATTE donated a sum of Rs 5 lakhs to Green Yatra during SATTE 2019. “Planting trees is a solution to the pollution we are creating. We need to plant more trees. Our goal is to create a greener, more sustainable environment for people and the younger generation. We will ensure that these plants become full grown trees,” said Pallavi Mehra, Group Director, UBM India.