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SATTE 2019 gets massive response from travel and tourism market

UBM India, India’s leading B2B exhibitions organiser, is all set to bring in the 26th edition of SATTE, South Asian Travel and Tourism Exchange from January 16 to 18, 2019 at the new venue - India Expo Mart, Greater Noida, Delhi – NCR. This year, the exhibition has witnessed a tremendous response from the industry with participation from over 1,000 exhibitors and representation from over 50 countries and 90 cities from across India. SATTE will provide a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs) to congregate and conduct business, arrive at solution-driven innovations to counteract economic uncertainties, and promote inbound, outbound and domestic tourism in India. SATTE has grown hand-in-hand with the consistent support of the Ministry of Tourism as well as all State Tourism Ministries and the Indian travel and tourism fraternity in totality.

SATTE continues to receive the support of international organisations/associations and Indian travel trade associations such as World Tourism Organisation (UNWTO), Indian Association of Tour Operators (IATO), Travel Agents Association of India (TAAI), Association of Domestic Tour Operators of India (ADTOI), Travel Agents Federation of India (TAFI), IATA Agents Association of India (IAAI), India Convention Promotion Bureau (ICPB), Universal Federation of Travel Agents Association (UFTAA), Pacific Asia Travel Association (PATA) and Enterprising Travel Agents Association (ETAA) to name a few.

The three-day expo will witness several exciting partnerships and announcements that promise to augur in new trends in the industry. SATTE 2019, fresh after its gala silver jubilee celebrations last year, has witnessed a record-breaking number of enrolments for its Domestic Buyer Programme with 500 domestic buyers already registered three months before the exhibition. The expo expects footfalls from a wide range of visitors that comprise tour operators, travel agents, wedding planners, corporate travel decision makers, potential Investors in the field of hospitality, leisure and travel industries as well as location planners from leading Television and Film production houses.

While Thailand, Malaysia and Sri Lanka are partner countries so far, Indonesia is the feature destination for SATTE 2019. Partner states for SATTE 2019 are Rajasthan, Goa and Madhya Pradesh. SATTE is also in discussion with few more countries and states to become the partner countries and states for SATTE 2019. 

Speaking at the announcement of the 26th edition of SATTE, Yogesh Mudras, Managing Director, UBM India said, “Globally, Travel & Tourism is an important economic activity. In India, the total contribution of Travel & Tourism to GDP was USD 234 billion, 9.4 per cent of the GDP in 2017 and is forecast to rise by 7.5 per cent in 2018, and to rise by 6.9 per cent per annum to USD 492.2 billion, 9.9 per cent of GDP in 2028. Total contribution of the sector to employment was 8 per cent of the total employment in 2017 which is expected to rise to 8.4 per cent in 2028. Travel and tourism is the third largest foreign exchange earner for India. The industry is growing at an unprecedented pace with India’s travel sector expected to grow to a US$56 billion market opportunity by 2020. While the foreign tourist arrivals are growing with an unprecedented rate of around 15 per cent, Indian outbound travel is growing with a CAGR of over 10 per cent since last few years. Our Domestic Travel Visits currently stands at 1.6 billion reflecting growth of 18 per cent.”

He added, “With a proactive measure from the Govt of India such as ease of visa, Regional Connectivity Scheme, launch of Incredible India 2.0 campaign, implementation of Swadesh Darshan, PRASAD, Prayatan Parv and Adopt A Heritage schemes amongst others, India Tourism Industry is set to touch a greater height. Indian aviation industry has been witnessing over 20 per cent growth since last three years. This is where a travel and tourism show of SATTE’s stature is so significant. Backed by international organisations and Indian associations, SATTE endeavours to analyse trends, forecast future developments, come up with viable solutions and of course, help businesses thrive.”

SATTE 2019 will have an array of exhibitors with many of them increasing their presence for the 26th edition of SATTE. “Exhibitors such as Indonesia, Malaysia, Thailand, Singapore, Sri Lanka, Nepal and Azerbaijan amongst others have taken larger stall space at SATTE 2019. We have new exhibitors such as Qatar, Iceland, Cyprus and few more from overseas joining for the first time at SATTE. Once again SATTE is set to witness the participation of close to 28 states along with Ministry of Tourism Govt. of India, most of which are in the process of finalising their participation. Also, for the 2019 edition, SATTE has seen an overwhelming response from the private segment, both outbound and inbound, and a lot of new private players are expected to come onboard.” Pallavi Mehra, Group Director & Publisher – Travel Trends Today, UBM India said.

SATTE India Conference 2019, a concurrent event of SATTE, is set to once again provide industry professionals with the tools and techniques to succeed in today’s fast-paced marketplace. This year, SATTE has roped in global and national associations/think tanks like World Tourism Organisation (UNWTO), ASM Global Route Development, Cruise Lines International Association  (CLIA), Association of Corporate Travel Executives (ACTE) and Network of Indian MICE Agents (NIMA) amongst others. While UNWTO will have a session titled as ‘Tourism and Jobs: a better future for all’, CLIA will organise a one hour workshop for agents and operators  selling cruise holidays followed a panel discussion on India as a cruise destination and market on Day 1 (January 16, 2018). ACTE will organise a dedicated ‘Corporate Travel Day’ at SATTE on Day 2 (January 17, 2019). NIMA will organise a workshop and two business sessions one each on Meetings and Incentives and one session each on Conferences and Exhibitions on Day 1 and 2 respectively. ASM Global Route Development is organizing a session on ‘Air Route Development and Tourism Growth’ on Day 3.

UBM India will be hosting the 3rd Edition SATTE Awards powered by Travel Trends Today magazine, which is an endeavour to recognize and celebrate the excellence, triumphs and innovations of key stakeholders in the Travel and Tourism industry.

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