The Ministry of Tourism has launched the Incredible India 2.0 campaign, during the financial year 2017-18 to promote various destinations and tourism products of the country including spiritual, medical and wellness tourism in important and potential source markets overseas. The Incredible India 2.0 campaign aims at a shift from generic promotions undertaken across the world to market specific promotional plans and content creation with thematic creatives on different niche products including spiritual, medical and wellness tourism.
The “Incredible India 2.0” Campaign, aims at moving to the next level of promotion and marketing with a shift from generic promotions across the world to market specific promotional plans, content creation and use of thematic creatives. The Ministry, as part of its on-going activities, annually releases global print, electronic and online media campaigns in important and potential markets overseas, under the ‘Incredible India’ brand-line, to promote various tourism destinations and products of the country, including the cultural heritage. Promotions are also undertaken through the website and Social Media accounts of the Ministry.
This information was given by K. J. Alphons, Union Minister of State (I/C) for Tourism in a written reply in Lok Sabha today.