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ITM Highlights the Tourism Potential of NE India

Chief Minister of Nagaland Neiphiu Rio, Minister of State for Tourism & Defence, GoI, Ajay Bhatt and MLA & Advisor Tourism, Government of Nagaland H Khehovi Yeputhomi jointly inaugurated the three-day long 9th International Tourism Mart for the North East Region at Kohima, Nagaland recently. Secretary Tourism, GoI Arvind Singh, ADG Tourism, GoI Rupinder Brar and other dignitaries of Central government and North Eastern States were also present on the occasion.

The objective of the event is to highlight the tourism potential of the region in the domestic and international markets. Coffee table book on Nagaland was also launched on this occasion. Department of Tourism, Government of Nagaland & Trade Promotion Council of India (TPCI) signed MoU for the operations of SIHM.

Speaking on the occasion, Rio expressed the hope that the International tourism Mart in Kohima will give a boost to the tourism and business sector not only in Nagaland but the entire Northeast. He also hoped that North East will become a favourite destination in the country for tourism and business. While pointing out that tourism sector has been greatly affected by the pandemic, he thanked the ministry of tourism for organising the event in Kohima.

During his address, Bhatt said that the simple nature and hospitality of the people here is incomparable, which I am experiencing myself, he said. Tourism and culture complement each other. If our culture is rich, then tourism is the best way to know and understand this richness. Bhatt added that in this Tourism Mart we are emphasizing on domestic tourism. About 75 sellers from the Northeast and about 50 buyers from the country are participating in the Mart. “Many parts of this region are still untouched from the point of view of tourists. There is a huge potential of Border tourism and wildlife tourism”, he added.

Speaking on the occasion, Singh said, “International Tourism Marts is biggest travel and tour networking event in the North Eastern Region of the country. The rich natural beauty, serenity and exotic flora and fauna of the North Eastern India are invaluable resources for the development of tourism especially eco-tourism. The facilities for tourists to stay, for food, shopping and entertainment are improving tremendously.” Shri Singh added that Travel & Tourism is one of the world’s largest economic sectors, creating exports and prosperity around the world. Indian Tourism sector has emerged as one of the key drivers of growth for Indian economy. Shri Arvind Singh further said that as Prime Minister has stressed on the need of introducing the students to the rich culture and heritage of North Eastern Region, today in this event we have students participating from all over the country.

The event was attended by the High Commissioner, Brunei Darussalam, High Commissioner, Malaysia, Ambassador Extra Ordinary, Republic of the Union of Myanmar, Ambassador, The Socialist Republic of Vietnam, amongst other attending dignitaries and diplomats. Other high-ranking officials from participating Ministries/Government bodies are also going to be part of the event.

The International Tourism Marts are organised in the North Eastern States on a rotation basis. Nagaland is hosting this Mart for the first time. The earlier editions of this Mart have been held in Guwahati (Assam), Tawang (Arunachal Pradesh), Shillong (Meghalaya), Gangtok (Sikkim), Agartala (Tripura), and Imphal (Manipur).

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