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Shayan Mallick

Shayan Mallick

The largest infrastructure development project in India post independence, the Delhi International Airport, witnessed a growth of 7.3 per cent in traffic over the previous year. The airport handled a total of 36.7 million passengers in 2013. The airport’s terminals collectively boast of a total capacity of a whopping 62 million passengers annually, including the 34 million passengers that the state-of-the-art T3 caters to individually.

“We credit this boost to our airline partners. Domestic carriers have added several new routes and accentuated frequencies on existing metro and non-metro routes. Existing international carriers have also increased frequencies. Besides, we had new carriers starting up service as well from Delhi,” said I Prabhakara Rao, CEO, Delhi International Airport Limited (DIAL).

Several new international airlines, such as Mihin Lanka and Kyrgyz Air among others, have added Delhi in their network. Melbourne, Sydney and Birmingham, are some of the new points now connected to Delhi. Besides, a host of new domestic routes have also been added, including flights to Imphal, Trivandrum, Khajuraho, Dibrugarh and Varanasi.

Rao stated that the Indian aviation sector is growing steadily, and passenger output has grown from 73 million in 2006 to 150 million in 2013. By 2020, it is predicted that traffic at Indian airports is expected to touch 450 million passengers.

The establishment of Air Asia India and Tata SIA; the Jet Etihad partnership; the interline agreement between Tigerair and SpiceJet; the establishment of India’s largest pilot training facility; and the future privatisation of tier II Indian airports, are some of the developments he highlighted from the previous year.

DIAL is a Joint Venture Consortium led by GMR, with a 54 per cent stake. Other equity partners include Airports Authority of India (26 per cent), Fraport (10 per cent) and Malaysian Airport Holding Berhard (10 per cent).

No power on earth can stop an idea whose time has come. Anand began his deliberation on ‘Mega Trends of Tourism & Hospitality’ with the above quote by Victor Hugo which was the underlying message of his special address at the 3rd HAI e-conclave.

He spoke of five trends - the first two being ‘the curse of excess’ and ‘digitalisation & technology’, which he termed as the key trends. The other three were luxury, health and security, which he termed their after effects.

Elaborating on ‘the curse of excess’ and the consequent sustainability agenda, Anand pointed out that the global per capita consumptions are five times what they were 50 years ago. In the last fifty years, there has been an 800 percent increase in water consumption in the industrialised nations whereas population during the period has only tripled. Closer to home, five star hotels in Delhi alone consume 15 million litres of water daily and generate 10 million litres of sewage.

While humanity has taken great strides in conquering the sky, moon and space, all of these have come with a price tag, and that is green house emissions, which have been increasing in the last 20 years. There is an ecological overdraft. It now takes the earth one year and four months to regenerate what we use in a single year.

What then is the way forward? Anand suggests that the way forward is to live off the interest of our planet’s resources - sunshine and biological richness - rather than the capital that is non-renewable resource.

Speaking of the second key trend, i.e. ‘digitalisation and technology’, Anand said that with mobile internet, facebookers, bloggers, texters, yelpers and tweeters, digital movement is the new moment of truth. The word of mouth has now become the word of mouse. Review is the new advertisement. That what an unhappy customer in the physical world can tell to six friends, a customer active online can tell to 6000. Facebook, twitter, SMS, placards and candles have emerged as the new lexicons of dissent. Efficiency in this digital world is the minimum threshold attribute.

Moving on to luxury, health and safety, Anand said that the luxury industry is worth approximately GBP77 billion and is now truly global. Despite this boom, the current trends have cast a shadow on it and there are warning signs of a coming impasse. Questions are being increasingly raised about the ethics of luxury goods.

The definition of success and the way it is perceived by others is changing. Many successful people now want the brand to reflect their concerns and aspirations for a better world. Over-consumption is no longer a signal of success and is being replaced from conspicuous to conscientious consumption. A new type of luxury whose deeper values are fully embodied in the sourcing, manufacture and marketing and distribution of products and service is gaining prominence.

Moving on to health, Anand pointed that the increase in life expectancy could lead to an e-commerce surge in the years to come. It is anticipated that by 2050, the fastest growing consumer group in the world will be over the age of 60. Companies will need to re-look at products and design, and so will be the hotels with new services design, F&B and other offerings.

Following its recent curtain raiser programme on ‘Caravan Tourism – India by Road’, industry body PHDCCI is planning to soon submit a comprehensive White Paper on Caravan Tourism to the Union Ministry of Tourism. As part of the initiative, this will be further followed by similar White Paper/ Concept Note that PHDCCI will subsequently submit to the various State Tourism Departments in North India after conducting similar workshop/ seminar in these States in association with the local stakeholders. This information was shared by senior PHDCCI officials on the sidelines of the function.

The event was widely attended by key travel trade organisations participating in the curtain raiser function with their senior most functionaries, Senior Government officials from Ministry of Tourism, Government of India, National Highway Authority of India, Madhya Pradesh Tourism Department and a number of stakeholders from allied sector including road transport.

According to Yogesh Srivastav, Senior Secretary, Tourism, PHDCCI, the curtain raiser function was aimed at PHDCCI’s effort to help boost Government’s effort in effectively promoting tourism in the country, and especially aiding Government’s effort to introduce potential new tourism products as a catalyst of growth and development.

Srivastav informed that PHDCCI will conduct workshops on Caravan Tourism in Uttarakhand and Himachal Pradesh in the months of July and August respectively. The dates are yet to be finalised. Similar events will be organised in Madhya Pradesh, Bihar, Chandigarh in North India.

According to Srivastav the concept note that PHDCCI will submit to the State Governments following workshops on Caravan Tourism in their state will be unique to each state and will be submitted after due diligence and local market inputs by the stakeholders. The concept note will highlight benefits to the destination, product’s viability, attractiveness and potential in attracting various segments of tourist travellers, its socio-economic benefit to the local economy etc.

Parvez Dewan, Secretary, Tourism, Government of India in his keynote address, said that Caravan is a great tourism product for family as well as independent travellers and if needed can also address the shortages of hotel rooms during the peak demand season.

Rajiv K Vij, PHD Chambar Tourism Committee Chairman and Managing Director, Carzonrent, in his presentation, stressed that road travel is the best way to explore a destination, which makes Caravan Tourism a potential sector that needs to be developed. Subhash Goyal, President, IATO; Subhash Verma, President, ADTOI and Padma Shri award winner and ATOAI Past President, Ajeet Bajaj also gave a strong endorsement to the product.

Representing Madhya Pradesh Tourism, first and currently the only State Tourism Department to venture in the Caravan Tourism segment, O V Choudhary, Chief General Manager, Operations & Marketing, made an impressive presentation informing that Caravan Tourism, launched in 2011 as ‘Holiday on Wheels’, has opened new tourism avenues in the state. The State Tourism Department is now exploring new opportunities to expand its presence in the segment.

Choudhary informed that since its launch in 2011, the State Tourism Department has recorded a turnover of about Rs 20 lakhs in last two financial years selling as many as 660 packages with just three vehicles. The Board is now expanding its caravan offering and infrastructure while at the same time exploring private investment and PPP venture in this segment.

Hailed as the region’s biggest show, SATTE 2015, organised from 29-31 January, recorded an unprecedented growth breaking all previous records. The 22nd edition of SATTE concluded amidst record growth notching an increase of over 15 per cent in terms of the show area and a staggering 50 per cent increase in business visitors/business meeting requests.

Amidst massive industry response, the show attracted more than 750 exhibitors that included 35 National Tourist Offices, 26 State Tourism Boards from India, airlines, hotels, DMCs, cruise liners and the entire other gamut of travel and tourism suppliers showcasing their incredible range of products to 16,234 travel trade attendees.

Spread over a massive 17,500 sq mt of area in New Delhi’s exhibition landmark, Pragati Maidan, the 22nd edition of SATTE was a testimony to the enormous mandate that the global travel and tourism industry gave to the Indian market as the show was hailed by the United Nation World Tourism Organisation (UNWTO) as “the biggest event and leading networking forum in the region.”

Welcoming the guests and dignitaries at the opening function of SATTE 2015, Michael Duck, Executive Vice President, UBM Asia said, “Being a composite travel and tourism show in this part of the region, SATTE provides a platform to domestic and international buyers and professionals across the travel and tourism industry. So it is very important that we have with us here many international buyers hosted by the industry here and by the Ministry of Tourism, Government of India.” He also added that UBM is proud to be partnering with the Ministry of Tourism. It has been a tremendous interaction between the company and the Ministry over many years now.

Joji George, Managing Director, UBM India shared the key highlights of the exhibition this year and thanked the industry partners and Government for their support in making the event in India. “There are events. Then there is SATTE!” he said.

Lauding the Ministry of Tourism, Government of India, for helping SATTE 2015 with the hosted buyer programme, George stated, “Government of India, all the major travel and tourism associations, State Tourism Boards, National Tourism Offices of more than 35 countries, hotels, airlines, cruise liners, theme parks and of course the UNWTO have all contributed in giving SATTE a great start. We hope to come back with SATTE 2016, even bigger, brighter and provide a great opportunity to all of you from the entire travel and tourism ecosystem to converse and create great alliances and opportunities.”

Congratulating UBM for the commendable job in making SATTE what it is, Girish Shankar, Additional Secretary, Ministry of Tourism, Government of India said, “With a 15 per cent growth and 650 plus exhibitors and 26 State Governments also being present here, SATTE definitely has become a landmark event in South Asia.” The Additional Secretary wished that SATTE grows much faster in the coming years and it becomes a big global event.

“Year 2014 has been a historical year for the Indian tourism industry. For the first time the central government has given it the due importance and priority. Every time the Prime Minister speaks on a public forum, he never forgets to mention the potential of the tourism industry. This clearly shows where tourism stands in the minds of the people who are running the country. And it is not only reflected in the policies. It is also getting translated into action, such as the Tourist Visa on Arrival supported by ETA, among other initiatives,” he said.

Shankar informed that, in 2014, India recorded a growth of 7.1 per cent in inbound arrival with the overall figure reaching 7.5 million arrivals to the country. On domestic front, the number grew at 9.5 per cent to a staggering 1.2 billion visits.

He also used the platform to inform the industry about some of the new initiatives by the Government on various fronts, including international and domestic air connectivity, tourist visa on arrival, inter-ministerial coordination, new tourism circuits, infrastructure development at pilgrimage destinations, security perception, cleanliness, 24*7 tourist helpline numbers, a state-of-the-art and more tourist friendly website, a closer working relationship and synergy with industry bodies, among others.

In an audio visual message delivered on the occasion, Taleb Rifai, Secretary General, UNWTO lauded SATTE for its continuous growth year after year. He said, “Today’s SATTE is the biggest event and leading networking forum in the region.”

Underlining the role of events like SATTE in growing international tourism and developing new source markets and destinations, he informed, “South Asia is a leading sub-region in tourism development with India at its forefront. International tourist arrivals reached 16 million in 2013 with a growth of 10 per cent growth over the previous year. India accounted for 44 per cent of its arrivals and 75 per cent of its receipts. Today’s India is not only a powerful economy and technological giant; it is also a global tourism powerhouse.”

Rifai also used the occasion to red-flag concerns such as sustainability. “Tourism’s progress is synonymous with economic growth, job creation and inclusive social development. Yet tourism’s success also underlines the great challenge of sustainability. We need to all work together to ensure that tourism growth and the protection of our natural and cultural heritage grow hand in hand. Sustainability is also a great opportunity. Sustainable tourism boosts tourism contribution to socio-economic growth, job creation and the transformation to inclusive economy,” he emphasised.

While making a strong pitch for the Philippines as a destination tailor-made for Indians, Ramon R. Jimenez JR., Tourism Secretary, Philippines said, “It gives me a great pleasure to invite you this year in particular to the Philippines because this year has been declared as the ‘Visit Philippines year 2015.’ I urge you to look very closely at what we have to offer. We hope to transform tourism to primary seven units for the Philippines that can help create new jobs and opportunities.”

Tse Heng Sai, Cecilia, Deputy Director, Macau Government Tourist Office (MGTO), while highlighting Macau’s various tourist attractions including its heritage and legacy, culture, food, world class entertainment events and gaming, said that Macau is a tourism city and treasures and values tourism as an industry.

Cecilia also informed that Macau will increase its marketing efforts in India in a significant way this year and has appointed VFS as its representative office in India. Macau was the ‘Feature Destination Partner’ at SATTE 2015.

Congratulating SATTE for putting up a bigger and a better show, the Odisha Tourism Minister, Ashok Chandra Panda, reminded of the great maritime and cultural connect that Odisha has shared with the South East Asian countries over thousands of years. Panda also used the occasion to point out the poor connectivity to Eastern States, and hoped that the Central Government’s recent Look East thrust will bring in improved connectivity between Odisha and South East Asian countries.

Highlighting SATTE’s catalysing role that the event has played over the last two decades, Subhash Goyal, President, IATO, whose association with SATTE dates back to the event’s inception, said, “22 years ago we had a dream. We wanted to have a show in India particularly for those who could not afford to go to international marts. We conceived an idea and were also supported by Travel Agents Association of India (TAAI), Travel Agents Federation of India (TAFI) and others for this event. And I am very happy that SATTE has come of age. It is an excellent event for the buyers and sellers. It has grown into a world event. I feel that SATTE is doing a great service to the tourism industry.”

UBM India has also proudly announced it’s next show - SATTE Mumbai West- your ideal gateway to travel business in the west, scheduled from 18 – 19 Aug 2015 at World Trade Centre, Mumbai.

One&Only Royal Mirage, Dubai, a popular name among high-end clients, recorded a growth of 20 per cent in guest stays from India last year, an incredible growth termed a company spokesperson. “We see that Indian market has very high potential clients as well who are not just travelling for two to three nights, but are staying longer,” he said.

Given the market potential amidst increasing air connectivity and travel to Dubai, the beach resort hopes to see the Indian market amongst its top source markets. Royal Mirage is increasing it’s market exposure through participation in travel fairs in India, calling on the DMCs etc, asking them to undertaking activities like mailings and newsletter, media representation etc. among others.

Considered amongst Dubai’s most stylist beach resorts, the 65 acre property with a kilometer long private coastline consists of three distinctive properties: The Palace, the Arabian Court and the Residence & Spa. The Palace is a 230 guest rooms and suites property; The Arabian Court boasts 162 guest rooms and 10 suites, all of which are facing the sea; The Residence & Spa houses 18 suites and 32 Prestige rooms, all sea facing with private balconies.

“We see other hotels with thousands of room nights. We want to have the part of this cake as well. But we don’t want India as our mass market. We are looking at it as a high-end market where guests are expected to stay longer and indulge in various activities that our resort offer, he said. The beach resort is targeting family, honeymooners and luxury seeking high spending travelers who looking for sheer indulgence of opulence, laidback time or just relax with exotic oriental Hammam,” the spokesperson informed.

Inviting travel agents to visit the resort on special rates and also hosting them on familiarisation tours is part of the property’s strategy to increase visibility through the Indian trade. Royal Mirage also works with DMCs on a net rate. “We are ‘friends of everybody’ so if the rooms are booked by travel agents they get the commission directly,” he informed. 

Accor Hotels, one of the largest international hotel chains, launched operational two new hotel properties in the national capital yesterday. Located at the 43-acre Aerocity Hospitality District (AHD) near Indira Gandhi International Airport, the two properties next to each-other are the upscale Pullman New Delhi Aerocity and mid-segment Novotel New Delhi Aerocity presenting a combined 670 room inventory. The new Pullman is also Accor’s 100 under upscale brand and its 1st Pullman property in India. The two hotels have been developed as part of joint venture between InterGlobe Enterprises Ltd., APHV India Investco Pte and Accor Hotels.

AHD precinct boasts of a galaxy of Indian and international hotel brands including J W Marriott, Hilton, ibis, lemon Tree and Pride Hotels among others. However, with the two new openings in Pullman and Novotel, it’s Accor that now boasts of the largest room inventory of around 1000 rooms across its three hotel properties at AHD including the already operational ibis.

Speaking on the occasion Sebastian Bazin, Chairman & Chief Executive Ofice, Accor Hotels said, “India is truly the best country to discover. It has deep civilisation, great history, architect and geography to discover. And it’s a country where Accor Hotel, as a group, is absolutely committed for a very long term partnership. We already have 35 hotels and another 45 signed that will open in the next two-three years. But we want to do much more than 80 hotels and we will make this happen.”

He also said that one of the Accor Hotels committment for the Indian market is that it wants to be known as the best employer here. 

Attending the event as the Chief Guest, Union Civil Aviation Minister, Ashok Gajapathi Raju Pusapati hailed the opening of the two Accor hotels, lauding the company’s initiative to come to India and increase country’s employment base. Also speaking on the occasion French Ambassador Francois Richier praised Accor’s services and product portfolio.

Accor India’s Senior Vice President – Operation, Jean Michel Casse, said, “We are delighted to open the Pullman and Novotel hotels. We now have a growing network of 34 hotels in India and we are excited to move forward with continued growth in 2016.”

Pullman boasts of an inventory of 270 rooms whereas Novotel’s include 400 rooms. The two hotels boasts of massive convention and meeting space of 40,000 square feet, including a pillar-less 13000 square feet ballroom as well as six speciality restaurants.

Accor Hotels, one of the largest international hotel chains, launched operational two new hotel properties in the national capital yesterday. Located at the 43-acre Aerocity Hospitality District (AHD) near Indira Gandhi International Airport, the two properties next to each-other are the upscale Pullman New Delhi Aerocity and mid-segment Novotel New Delhi Aerocity presenting a combined 670 room inventory. The new Pullman is also Accor’s 100 under upscale brand and its 1st Pullman property in India. The two hotels have been developed as part of joint venture between InterGlobe Enterprises Ltd., APHV India Investco Pte and Accor Hotels.

AHD precinct boasts of a galaxy of Indian and international hotel brands including J W Marriott, Hilton, ibis, lemon Tree and Pride Hotels among others. However, with the two new openings in Pullman and Novotel, it’s Accor that now boasts of the largest room inventory of around 1000 rooms across its three hotel properties at AHD including the already operational ibis.

Speaking on the occasion Sebastian Bazin, Chairman & Chief Executive Ofice, Accor Hotels said, “India is truly the best country to discover. It has deep civilisation, great history, architect and geography to discover. And it’s a country where Accor Hotel, as a group, is absolutely committed for a very long term partnership. We already have 35 hotels and another 45 signed that will open in the next two-three years. But we want to do much more than 80 hotels and we will make this happen.”

He also said that one of the Accor Hotels committment for the Indian market is that it wants to be known as the best employer here. 

Attending the event as the Chief Guest, Union Civil Aviation Minister, Ashok Gajapathi Raju Pusapati hailed the opening of the two Accor hotels, lauding the company’s initiative to come to India and increase country’s employment base. Also speaking on the occasion French Ambassador Francois Richier praised Accor’s services and product portfolio.

Accor India’s Senior Vice President – Operation, Jean Michel Casse, said, “We are delighted to open the Pullman and Novotel hotels. We now have a growing network of 34 hotels in India and we are excited to move forward with continued growth in 2016.”

Pullman boasts of an inventory of 270 rooms whereas Novotel’s include 400 rooms. The two hotels boasts of massive convention and meeting space of 40,000 square feet, including a pillar-less 13000 square feet ballroom as well as six speciality restaurants.

Imagine when the entire world is going out of way to woo the world’s largest tourism source market, ie., China; India, despite announcing 2015 to be ‘Visit India Year in China’ and then forgetting about it, shows amply the malaise that has come ail India’s inbound tourism sector. The mood is that of “appalling gloom” in the inbound trade as the individual estimates range from 2015 being flat to ‘small decline’ to a growth decline of as much as 20 per cent in the organised inbound tourism sector.

Clichéd as it may sound, India’s mechanism for tourism growth has brittle foundation and therefore as the new inbound season looms large there is anything but euphoria in the Indian inbound trade at the moment.

But first let’s look at a few numbers before we get talking to the industry. In the previous decade when India tourism witnessed its best year of growth between 2003 and 2007 (Growing by over 115 per cent in these five years), worst followed in 2008 and 2009. Even during these years India fared better when compared with the international growth numbers. However, this is the first time since 2003 that India’s inbound numbers have gown below the world average.

In 2008, when India recorded a steep decline due to the global economic meltdown and the Mumbai terror attack, arrivals grew by 4 per cent, way behind the previous year of over 14 per cent but above the world average of 2 per cent. In 2009 when Indian arrival declined by 2.2 per cent over the previous year affected by the global economic crisis and H1N1 influenza, the global numbers declined by over 4 per cent.

However it is the first time in over 12 years that India recorded a growth of 4.5 per cent in the first eight month this year (January-August 2015), below the last year’s global tourism growth of 4.7 per cent.

Consider this. In 1980 India and Turkey had about the same inbound arrival figures, 1.2 million each. Today as Turkey is closing on 40 million, India is inching towards 8 million, a number that Turkey was getting in 2000.

PATA India Chapter’s Vice Chairman and Abercrombie & Kent’s Managing Director, Vikram Madhok, rebuffs the point, stating that it’s like comparing apple with oranges or chalk and cheese. “Our (India’s) approach to tourism is totally different. They run their business like a CEO does for his company or a corporation does. They have targets and they work towards it,” pointing to a growing and seething anger in the inbound trade that scant little is being done to grow tourist arrivals and initiatives like e Tourist Visa are only half hearted efforts. 

According to Sarabjit Singh, Vice Chairman, FAITH and Sr. Vice President, IATO, there is little rationale in the growth rate that the inbound data shows. Commenting on the outlook this year, Singh says, “As far as inbound tourism in the organised sector is concerned the growth rate has fallen down. The real situation on the ground is that if we do not get the things (going) right-now, we will have 15 to 20 per cent companies in the tourism sector out of business, anything between 50 to 100 hotels can be either be sold or will be declared NPA. There is at least 20 per cent less business and tour operators are finding it difficult to remain solvent.”

IATO Vice President and Creative’s Joint Managing Director Rajeev Kohli, agrees with his IATO colleague stating that the situation is going from bad to worse as there virtually have been no growth in the organised tourism sector.

Suggesting that hotel occupancy is a good indicator of increasing tourist arrivals in the organised tourism sector, Kohli says “Why not ask any hoteliers in the town? Why are hotels empty? Why are the tour operators not occupied? Why are the guides not getting assignments?

“Business is very depressed. And people are fed up of government’s lack of action. Now the government has notified that we will increase monument entry fee by 300 per cent. Delhi government has said we will increase taxes. No action has been taken by the current government of India beyond Visa (e Tourist Visa) and that also is not perfect and they refuse to change it.”

There are a number of reasons to this, he says. “One, there is total lack of India as a (tourism) product in the global travel community. We have done a very inadequate job of protecting our brand. We have done a really poor job of marketing. We have done a wonderful job of increasing our prices. Ad hoc government ruling at the centre and state are hurting the strategy. The foreign tour operators are saying that why not to put our money elsewhere where there is market stability and we can make some money,” he said while adding “I think our government is delusional that people are dying to come and see India.”

Not so differently, Madhok says that when you talk about system and procedures, I think they (Government) have to look at all the processes that make India a more pleasing and a more agreeable place for people to come to. Cleanliness, improving India’s image vis-a-viz tourists’ safety and security concerns, rationalising tourism taxes which he says is “absolutely ridiculous”, are some of immediate areas of concern that he suggests need attention to address the current “flat or there is a decline” situation for inbound tourism.

Year 2008 was Madhok’s A&K’s record year in India. It has been a long wait since. Madhok is expecting 2015 to be his second best year riding on a resurgent US market for his company. While further adding to the source market dynamics at play at the moment, Madhok says that from amongst the feeder markets, other than the US rest of the market are either in retarded growth or show minimal growth. “Besides, entire Europe is in trouble, other than perhaps Germany and Switzerland. And they are very sensitive to Incredible India right now because of the safety or security concerns and all this negative publicity about India.”

Singh also exhorts the tourism trade to be bolder in sharing information about situation on the ground. We are hesitant to talk about the real situation with our business and instead say that it is doing good prompting the government to assume that everything is fine. This needs to be corrected, he says.

Acknowledging that there are external factor as well Singh says that there are so much to do in order to put our house in order and we can at least attend to that in order to create a better appeal for Indian tourism product. High rate of tourism taxes which is in the region of 25 to 30 per cent is much higher than other popular tourist destinations like France, Thailand, Singapore where tourism taxes are in the region of 5-8 per cent and make their product very competitive. 

Page 5 of 5

 

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